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If you’re running a super-efficient business (and ecommerce is way more efficient than traditional retail) then you’re offering shoppers excellent savings. But, if you don’t explain ‘how’ these savings are possible shoppers might associate low prices with poor quality. Saatvamattress.com uses a simple visual technique to communicate the amazing savings they offer– Saatva brings its luxurious mattresses to you for …
Most online retailers smile when they hit 30,000 Facebook fans. Rareseeds.com sells heirloom seeds. Not only do they have 469,000 Facebook fans they also have 5,300 customers who’ve given them 5 out of 5 stars on Facebook reviews. That’s five thousand three hundred five star ratings. Think about that for a minute–
I don’t know her name but someone give her a raise– Either that or someone is misusing stock images.
The most important step in driving conversion rates is to get the shopper to take an action that clearly demonstrates interest. It doesn’t have to be a big action, the smallest of actions will do. Something magical happens once an action is taken. When a visitor first lands on the site their personal investment is 0, and with 0 investment you have no …
For years I’ve been thinking about a test idea that combines these 2 facts– 1: Shoppers are more likely to convert when they can read reviews. 2: For a shopper in [Michigan] reading a review of another shopper who also happens to live in [Michigan] is a strong influencer. Here [Michigan] can be any state. And then, I discovered a …
When you want to make it really stand out, make it sound like a 1 time opportunity—
Online retailers need to communicate a lot of information on product pages. A wall of text can hurt conversions. You need a product page infographic.
Many websites evolve to get too busy. This happens even with the best of intentions. Here’s what happens— 1: They look at their email marketing platform report and see that historically shoppers who signup for newsletters have a higher lifetime value, so they add a giant popup to drive up newsletter sales. 2: They look at their Google Analytics data and see …
Shoppers who buy motorcycle batteries also buy magic lift bras— It’s either that or Sears’ recommendation engine is broken. And it’s the latter.
Which review is easier and quicker to read? Review 1 (actual size): Review 2 (actual size): That’s right, it’s review 2. Always present reviews in larger font size and darker font color. You’ll be happy with the result.
Your story matters, especially for first-time visitors. This isn’t an opinion, it’s data fact. Inc. 500 award winner (#1 in travel category) Regal Wings knows this, which is why when you land on their site regalwings.com you’re shown this floating tab— I love floating mini tabs because they take up very little screen space but are hard to miss. For their tab, …
Here is a screenshot of the top half of mytarp.com— Spend 30 seconds looking at it and tell me which page element grabbed your attention the strongest. [Don’t scroll down till you’ve made your selection] For me it was the ugly neon green “Custom Made Tarps” message. Assuming mytarp.com makes highest margin on their custom products (which they most likely …
These days many sites have promos where they offer shoppers a discount if they ‘comment on’ or ‘like’ their brand on Facebook. Most display these promos on landing pages or product pages. While those locations are OK the best idea is to do what saatvamattress.com does, they show their message on the cart page, where it has the highest chance of …
I’ve been getting a lot of emails from michaels.com lately. So I clicked the ‘unsubscribe’ link in this email footer. The next page changed my mind—
Stop everything, open Google Analytics, select 9 month time period and see Conversions—> Ecommerce—>Product Performance report. It’s highly likely that your top seller sells 2X as many units as the next best seller (Zipf’s law). Now go to your top seller product page (on your site) and copy page link name. Return to Google Analytics and go to Behavior—>Site Content—>All Pages report and …
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