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Noticed something new and am not sure if it’s a bad idea or a brilliant one. On sprinklerwarehouse.com when you add an item to the cart, and start the checkout process, this popup appears: At one level it feels brilliant because $2.95 is a small enough fee but at the same time, I feel it may end up annoying anyone …
Leisurepro.com sells scuba gear and offers free returns all year round. But they understand during holiday gift-buying season non-scuba divers are on their site buying for scuba divers, so they make 1 small tweak to their free returns message— Every time you change a word to something that relates to the shopper’s state of mind it gets their attention. This …
Came across this really interesting article by Baymard Institute with examples of mobile sites where form fields (think checkout pages) weren’t configured properly with keyboard ‘type’. Do your site checkout pages make any of these mistakes (see notes below screenshots)?
I wasn’t super interested in this item. But seeing this … … increased my interest level 10%. Why this is a clever tactic– no one really ever buys 4 units in one order but seeing a purchase limit has a psychological sway on the subconscious mind.
A very cool tactic to drive up signups. This popup appears when the site visitor has spent a certain amount of time and visited a certain number of pages–
Received an email from titanium-jewelry.com. Like most marketing emails this one had a coupon code, but what was different was the way in which the coupon code was presented. Read the underlined section in the screenshot below (underlined in red by me)— This is a very clever line because it creates a sense of exclusivity in the mind of the …
Allaboutdance.com has a sweepstakes page where shoppers can spin a digital wheel and win a giveaway— Is this a good idea? I’m not sure, but I give allaboutdance.com props for testing something different.
There are many tactics to improve website conversion rates (here, here and here). But that’s what they are, tactics. If your aim is to actually change the way site visitors think there is only one true way to do it— dulcet copywriting. Here is an example from zingermans.com where they are talking about their spicy cashews (posted below)— Spicy Cashews …
There is something that’s bothered me for years. Some ecommerce sites (example www.fast-growing-trees.com) have banner ads promoting other businesses. This is the banner ad that’s currently on display at the footer of www.fast-growing-trees.com — Mind you, www.fast-growing-trees.com isn’t a low traffic site, their traffic is impressive— I can see why a tiny ecommerce site would have link-sharing with other sites, …
An incredibly large number of shoppers abandon during checkout. On the first half of their visit (homepage, category page, product page and add to cart click) shoppers are building a mental case for buying an item. During second half of visit (cart page, shipping and billing page) they’re building a case to not buy. During this phase even the slightest inconvenience …
Personalization works— When I see a message like screenshot above (pointed by blue arrow) the thought that crosses my mind is, “Michigan residents don’t have to pay sales tax. I’m a Michigan resident. Awesome.” Turns out, this kind of location-based targeting is pretty simple. Just add a piece of free javascript code (https://freegeoip.net/) to your site and then the code will …
I’ve had a thought float in my mind a long time, but never managed to figure out a way to express it. Now thanks to Smriti Chawla from VWO (who pointed me in the right direction) and Rand Fishkin (who beautifully described it) I can just link to my thought— https://fast.wistia.net/embed/iframe/xq1iovyyaa
Allrecipes.com is a great site where members submit and rate recipes. They have a paid plan. If you want your customers to signup for a paid plan don’t talk about features that are down the road, no one cares about that—
This is a slightly longer post. I’m sure you learn a new thing about your online business 2 or 3 times a week (if not more). When that lesson happens what do you do? Do you just internalize it or note it down? If you note it down are you noting it in a format that an intern could easily …
I felt I had seen every tactic possible to goose email signups (example, example, and example). Then I saw this clever tactic on basspro.com. Below their main advertisement banner they have a giant SOLD OUT! sign for a $10 catch of the week item— A naive person would think it’s silly to waste so much homepage real-estate promoting an item shoppers can’t …
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