Correlation Does Not Imply Causation
Humans are evolutionarily predisposed to see patterns, we confuse coincidence with correlation and correlation with causality. Always keep this in mind when studying your analytics data.
Fun example— pirates cause global warming:
A little about us
Thank you for reading this article. We are Frictionless Commerce and over the last 11 years, we’ve thought about just one thing: how do we get online shoppers to convert? We’re fascinated by buyer psychology. Once we’ve understood how your site visitor thinks we use our 9 point copywriting process to convince and convert them.
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Other buyer psychology-based eCommerce conversion ideas
If you liked this article you’ll love our other ideas:
“Is My Marketing Working?” A Unique Product Page Design Idea
Product Reviews & Buyer Psychology
Making Long-Form Content Mobile Friendly
Arrrrrrrrrrg! You’re ruining meeee analytics…Reply
Ha ha. I love it!Reply