The Frictionless Process
This Frictionless process article is for companies that just want to see a checklist of things to improve conversions 20% in 90 days.
The 9 Truths About Online Shoppers
There are 9 truths about online shoppers that every marketer needs to know. Those who know them win all the time.
Focus on Converting Healthy Skeptics
If you are looking to gain an unfair advantage focus your attention on converting healthy skeptics. In this article, we’ll show why.
Point of View (POV)
You may be selling running shoes 👟, a chef knife 🔪, a headphone 🎧, or any consumer product what you are really selling is a point of view.
Content Consumption
There are very few things that should matter more than content consumption to a direct-to-consumer (DTC) eCommerce brand. Here’s why.
CHAPTER 4.5: The Bottom Line
People visit homepages for a number of reasons. But product pages have just one purpose. That’s why product page optimization is critical.
Focus on Just One Thing
Focusing on just one thing is a superpower. There are many shiny items that are fighting for our attention. Avoid the temptation.
Radically Different Ideas
Radically different ideas allow the marketer to quickly determine which set of ideas are most strongly connecting with shoppers.
DTC Sites With Great Copy
This DTC Sites With With Great Copy post has been coming for a long time. People are always asking for my favorite DTC sites that nail copy.
Content Discovery— Are Shoppers Seeing Your Most Valuable Assets?
Content consumption happens when shoppers on our site absorb our content. There can be no sale if the content isn’t consumed properly.
Conversion Copywriting: Strategies That Will Make You $$$
The goal of conversion copywriting is to boost conversions and lift your eCommerce sales. Here are 9 strategies based on 500+ A/B tests.
Marketing Secrets
We didn’t learn marketing secrets in some Facebook course. We spent day and night at the marketing lab 🧑‍🔬 🧪. And then …. we cracked it.
How Using Feedback Beacons Is Basically Cheating
Feedback beacons should be illegal because they give marketers unfair advantages. It’s like have a metal detector on a beach.
Tell Me More About Skimmers and Diggers
Skimmers and diggers are very different animals. Both visit your product page. Both need to be satisfied. Here is a simple solution.
A/B Testing in Marketing– An Overview for a Marketer
A/B Testing in Marketing is all about the science of using split testing techniques in marketing campaigns. It’s a game-changer.
Write Your Long-Form Sales Pitch
It took us 6 years to discover the Long-form sales pitch and its awesome conversion powers. In this article, we’ll reveal its secrets.
Product Page Optimization Secret: Micro-Improvements
Micro-improvements is a process where we make important page updates WITHOUT fundamentally messing with layout or design.
Softening
A lesser known conversion copywriting track is softening. In this article we’ll share how you can use it to massively grow sales.
Demonstrate Expertise Example
To massively improve conversion rates we must demonstrate expertise. See the power of this conversion optimization (CRO) strategy.
Product Landing Page Examples
Instead of giving multiple product landing page examples I’m going to give you just one definitive example that’ll make you a lot more $$$$.
Building An Effective A/B Testing Strategy
It took me 13 years to discover this A/B testing strategy. It has three simple parts and this post is all about those 3 ideas.
Infomercial Versus Brand Marketing Versus Conversion Optimization
It’s a polarizing topic. Some marketers love infomercials and brand marketers rate then. Is there a middle ground? Yes.
Conversion Secret: Selling Angles
Selling Angles are the key insights on which your sales pitch is constructed. It’s the foundation of your conversion optimization plan.
Conditional Elements
Sales pitches have an opening, middle, and end. But what if our visitor doesn’t follow that path? Choreographed Experiences to the rescue.
Conversion Copywriting Without User Research: Our Controversial Take
Marketers love user research. But should you invest in it? We make this a case against it. Read this article.
The Secret Conversion Copywriting Strategy No One Talks About: Dreamlike State
Possible to hypnotize online shoppers by placing them in a dreamlike state? This is what we’ve been thinking about.
Try This Unique Product Page Conversion Optimization Trick: Picture Story
Picture story is a little-known conversion secret. This short article will reveal how to use a picture story to make more $$$$$.
The First Draft
The first draft of your sales pitch needs to be wild. This seems like a really bad idea but this article will chance your mind.
What Do Conversion Copywriters Have in Common With Lawyers?
First things first, improving conversion rates is hard as heck. After 13 years I’ve developed a mental model that really helps.
Product Description for New Product
New products, by definition, don’t have reviews. So what is a brand to do? Answer revealed in this powerful conversion optimization post.
Marketing Ethics: Persuasion Vs Manipulation
For the most part copywriting is misunderstood. If you think it’s a form of manipulation you need to read this post (video inside).
Converting Shoppers Who Aren’t Ready to Buy Today
You get a visitor to your product page, make a conniving pitch, the visitor is convinced but wasn’t planning on buying today.
What now? Explained inside.
Why We Exist Pitch
Your why we exist story really matters. Especially to the new visitors on your site. “Why we exist” is your origin story. Use it to stand out.
CHAPTER 4: Product Page Optimization
People visit homepages for a number of reasons. But product pages have just one purpose. That’s why product page optimization is critical.
Storytelling in Marketing
Storytelling is at the heart of marketing. You may have the best product in the world but if you can’t tell the compelling story you’re going to lose.
Conversion Copywriting: Let’s Talk Editing
The goal of editing is to refine our sales pitch so we can express it in the fewest words. Editing makes or breaks conversion copywriting.
Optimize Conversion Rates By Understanding How Shoppers Behave Online
As an eCommerce operator, you want to increase sales and optimize conversion rates. This article answers all your questions.
CRO Without User Research: Making Guesses About Your Buyer
Making guesses about your buyer might seem impossible without user research. In this article, we’ll reveal an alternate path.
Impact of Content Design on Conversion Rates
You have a great story. Content design will ensure people who start reading your story read it from star to finish … and buy.
Active Participation: The Ultimate Conversion Cheat Code
Active Participation is the ultimate eCommerce conversion cheat code. In this article we’ll show how you can use it.
Psychology of Ecommerce Sales: Priming
Priming is an eCom marketer’s superpower. Marketers who understand how priming works dramatically improve results.
Product Reviews & Buyer Psychology
There is tons of research on the relationship between number of reviews and conversions. But what happens when you have 12k reviews? Does that still help?
Words Kick Video’s Ass
Videos are great. Then why am I saying words are better? Find out …
Shopper Psychology: System 1 Versus System 2
Can shopper intent be influenced by a marketer? Great marketing is all about influencing System 1 thinking. Got a great example for you.
Implied Marketing vs. Stated Marketing
Want to see how subtle marketing messages perform better? Read on …
Increase Sales With Price Justification
The best way to develop ideas is to think about the naysayers. See this great example of price justification.
Website Popup Ideas (7 Examples to Steal) [UPDATED: December 2022]
98.05% of pop-ups are ignored. Massively boost your email signups with these SEVEN unique website popup ideas.
Improving Bestseller Sales
Want to know how to increase online sales for your bestsellers (or other products)? Create competition in your team. In this article, we explain how.