Go back

Blog

Changing the Minds of Shoppers Thinking of Unsubscribing

I’ve been getting a lot of emails from michaels.com lately.  So I clicked the ‘unsubscribe’ link in this email footer.  The next page changed my mind—

Michaels.com_Email



Comments 3

avatar

this pisses me off more – i clicked unsubscribe to unsubscribe and now I’m being spammed once again so now instead of being nice I go back to the email and click the the gmail spam button

Reply
avatar

Thanks for the comment, Mitch. Just to be clear this wasn’t a followup email from michaels.com (that would have annoyed me, too). It was the landing page when I clicked ‘unsubscribe’ link. Would that be less annoying for you?

Reply

avatar

Generally marketers do what marketers have always done, they send stuff, lots of stuff. With the increasing noise and clutter, the shoppers are trying for unsubscribing. Most marketers have a negative view of showrooming behavior, especially those in the retail space.

Reply

IF THE COMMENT SECTION REMAINS EMPTY I'M GOING TO LOSE MY JOB

Cancel Reply
Email will not be published
fried_egg.png

I like seeing marketing ideas I've never seen before

True or False? ??

fried_egg.png

Then you are in the right place.

Receive 1 unique conversions idea in your inbox every week. Interested?