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Changing the Minds of Shoppers Thinking of Unsubscribing

March 16, 2015 Email Marketing

I’ve been getting a lot of emails from michaels.com lately. So I clicked the ‘unsubscribe’ link in this email footer. The next page changed my mind—

Comments 3

Mitch Rezman

March 16, 2015 at 2:56 PM

this pisses me off more – i clicked unsubscribe to unsubscribe and now I’m being spammed once again so now instead of being nice I go back to the email and click the the gmail spam button

betterretail

March 16, 2015 at 3:10 PM

Thanks for the comment, Mitch. Just to be clear this wasn’t a followup email from michaels.com (that would have annoyed me, too). It was the landing page when I clicked ‘unsubscribe’ link. Would that be less annoying for you?

Simon Pegg

March 30, 2015 at 6:28 AM

Generally marketers do what marketers have always done, they send stuff, lots of stuff. With the increasing noise and clutter, the shoppers are trying for unsubscribing. Most marketers have a negative view of showrooming behavior, especially those in the retail space.

Comments 3

Mitch Rezman

betterretail

Simon Pegg

IF THE COMMENT SECTION REMAINS EMPTY I'M GOING TO LOSE MY JOB