Blog
Compare and Contrast
Few facts about online shoppers—
1: They are impatient and unexcited about reading your 2,000 word product description.
2: They hate making a bad purchase decision, but the alternative of comparing multiple products on multiple sites isn’t ideal either.
To solve for 1 and 2 consider adding an infographic like this on your product page—
![Product_Comparison_Infographic](https://frictionlessco.wpengine.com/wp-content/uploads/2015/02/product_comparison_infographic.jpg)