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VIP Priority Processing
Noticed something new and am not sure if it’s a bad idea or a brilliant one. On sprinklerwarehouse.com when you add an item to the cart, and start the checkout process, this popup appears:
At one level it feels brilliant because $2.95 is a small enough fee but at the same time, I feel it may end up annoying anyone who doesn’t want to take the offer. What do you think?
Comments 3
I’ve thought of this for my website. But I wouldn’t include how many orders I get a day. 500 comes across as manipulative. It’s useful on a website for customers who orders something that’s time-sensitive such as a last-minute birthday gift rather than sprinklers.
Replybetterretail
The only thing about sprinklers is that (I guess) when a sprinkler breaks it needs to be fixed immediately— thus the sense of urgency. Which is what sprinklerwarehouse.com might be optimizing for with this $2.95 offer. Derek, you should totally test is on your site and comment back so we can know how this worked for you.
ReplyI have considered this but too many drop ship vendors would make this nearly impossible.
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