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Email marketing is a magical thing. Instead of waiting for a new or past buyer to stumble on your site, with email marketing you can take a product page and literally send it to the subscriber’s inbox. But because marketers exploit email marketing so much its effectiveness goes down with each passing year. Shoppers are getting more emails, and they’re …
Jeromes.com is a furniture site. On their homepage they have a link to a page called Jerry’s Bloopers (pointed by the red arrow in the screenshot below): First of all, this is a super clever page name and the link begs to be clicked. Then, when you do click it you’re greeted by this banner– Very clever. I love it. If you …
I predict that in 5 years free shipping will be the norm. Let me paint a picture. E-commerce started to take off 8 years ago because manufacturers who were paying slotting fees (definition) to stores like Macy’s and Sears realized they could use Google AdWords to directly establish 1:1 relationships with their customers, and save a crap load of money. …
I was on owletcare.com. Then I moved my mouse to exit the site and saw this popup– This is a very clever strategy because while owletcare.com knows I’m not going to buy right now (I’m exiting in under 30 seconds) they want to at least get some demographic info about me. And what’s even more clever is that they’ve shown …
This is the best gift a retailer can offer on the 24th– Which is why backcountry.com advertises it right on their homepage. Happy Holidays!
Based on registered user’s browsing behavior Coach sends a simple prompt email–
The beauty of the Internet is that it allows us to be different things to different people. Let’s take the case of a vacation planning site. There are budget vacationers who are willing to travel during the off-season in return for a good deal. And there are price-insensitive shoppers who only want to go when the weather is perfect (i.e. prices are high). …
Having a great product is critically important. But if people don’t click your ad they’ll never find out about it— I have no idea what’s up with the bearded guy behind the coder dude but I sure want to find out.
Don’t just slap on a seasonal promo message. Make it a branded experience, like Revant does (maker of premium lenses)–
Proactive.com does something clever. On their checkout page when a shopper clicks the “Terms and Conditions” link to read terms Proactive proactively shows a chat popup– The lesson here is that if there is a spot on your checkout where shoppers drop off it’s a good idea to go the extra mile to address concerns of shoppers who reach that …
When I landed on llbean.com through a PPC ad I was greeted by this popup– CLICK HERE TO ACTIVATE button could have been eliminated. They could have just shown the SAVE10 coupon code. Normally, reducing steps improves conversions. But in this case, llbean.com is adding friction (the need to click a button to activate coupon code) and it’s a brilliant strategy. Why? Because CLICK HERE …
Next time someone from your team makes a mistake be more forgiving. Because we all make them. 1. AdSense is the second most important way in which Google makes money. 2. Mobile is the biggest shift in how consumers use the web. Screenshots below are of Google’s AdSense mobile page. Notice the poor formatting (NEXT: button right below Why AdSense? doesn’t fit …
When I’m on a shipping page I expect to see this basic template– But sears.com asks for an extra piece of mandatory info. They ask for County name– Why do they do this? I don’t even know my county name. I’m guessing many shoppers don’t.
Your product page design should be based on the type of product being sold. If a shopper is buying a technical product, complex product, a product they aren’t familiar with, a product that’s very expensive, then they are going to focus on your product description. But for all other cases product image + customer reviews are the most important details. …
Popup on olejostores.com–
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