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What do online shoppers think about?

We explore this question on our blog

The Frictionless Process

This Frictionless process article is for companies that just want to see a checklist of things to improve conversions 20% in 90 days.

Mobile Product Page (PDP) Layout

Mobile product page layout matters for two reasons. 1: paid mobile traffic directly lands here. and 2: because mobile space is limited.

Point of View (POV)

You may be selling running shoes 👟, a chef knife 🔪, a headphone 🎧, or any consumer product what you are really selling is a point of view.