Marketing Ideas: GIFs on Product Pages
Videos are great but they are hard to produce. Animated gifs are a great way to demonstrate key product features. More inside.
Words Kick Video’s Ass
Videos are great. Then why am I saying words are better? Find out …
Inside Joke
If Internet ads were salesmen:
Selling 18th Century Items Using YouTube
Every e-tailer (big-small, broad-niche, impulse buy-pricey stuff, PPC-SEO, single purchase-lifetime value) has a definite set of strengths and weaknesses. The key to success is focusing on your strengths. Jas-townsend.com is a niche e-tailer that is good at making product videos, which they use abundantly throughout their site. I wonder how many conversions can be directly attributed to these clever videos? …
Charlie Rose Brain Series
This fascinating 53 minute video talks about how the brain makes decisions (economic and moral)–
Williams-sonoma.com Adds Talking Pictures
Over the next few years online retailers will increasingly start depending on video as a selling tool. Once ready for video these etailers would gain much by studying williams-sonoma.com. Not only is the company a pioneer but their videos are high quality and really accentuate the shopping experience. Excellent execution, Mr. Patrick Connolly. In the previous post I noted that …