A prospect is intrigued by your ad,
clicks it, reaches your site, and goes through your pitch.
At that point, they can be put into 1 of 3 groups:
![4% conversion rate](../assets/images/ryg_diamond.png)
Ready to buy
Will never buy
Interested, but need a little more convincing
Our expertise is persuading the third group.
To target those interested, but need a little more convincing gently
place call-to-actions at high-visibility locations.
And when clicked, reveal a pitch custom-built to
convert this group.
Example:
Click any of the icons below