Shopper Psychology: System 1 Versus System 2
Can shopper intent be influenced by a marketer? Great marketing is all about influencing System 1 thinking. Got a great example for you.
Personalized Product Description
If you can cut content 70% and still improve conversions would you do it?
Paravel Popup
Popup popup everywhere. And yet most suck …
Fitting Long-Form Content on a Page
Minimalist design and fine and good but sometimes we just need to show more content while keeping the user’s attention on the page they’re on. Here’s the solution.
Bad Call-To-Action Example
Words matter. The difference between a great phrase and an average one is 2,000%.
Having a Compelling Offer
As a marketer, my job isn’t to copy old ideas. My job is to constantly think of new ideas.
5 Ways to Fix Leaks WITHOUT a Redesign
Marketers looking for ways to improve sales (and conversions) default to a redesign. But redesigns are super risky. This article reveals 4 amazing ideas.
2020 eCommerce Strategy
How do you plan to take your business to the next level in 2020? Some ideas.
Importance of Storytelling: Converting First-Time Buyers
Storytelling is at the heart of eCommerce. Marketers who understand the value of storytelling will make more $$$, simple as that. Here’s the secret …
Slick Marketing Doesn’t Matter
It’s tempting to think that the latest marketing tactic will magically solve all our conversion problems.
Simplicity Is Key in Landing Pages
As designers, copywriters, and marketers, we overcomplicate things 9 times out of 10. Landing pages are no exception. Simpler solutions are always better. See why.
The Most Impactful Ideas Are Bold Ideas
When it comes to testing or trying anything new, the most impactful ideas are bold ideas. Let’s take a look at an example from Gun Dog Supply, which is a site that specializes in selling supplies for hunting dogs.
Amazon: Friend or Foe?
As a retailer you can’t ignore Amazon. But is Amazon your BFF? Greatergoods.com story.
How to Boost Conversions on Your Checkout Page
This will come as no surprise to you, but there’s no site in the world with a 100% conversion rate on the checkout page. That means there’s always room to boost conversions there.
One Way to Address Price Sensitivity
Sometimes, shoppers need a little bit of help to become more comfortable with the price. If we can do that, then they’ll buy more often.
