Product Page Long-Form Content [Killer Idea]
Long-form content on a product page is a challenge. But is there is a better way? Yes, we’ve invented a solution that will help you make more money.
Visualization
Visualization definition: Reinforcing a point using a visual device.
Marketing 2.7
Software companies have figured out the power of using version numbers. Why don’t more DTC brands use it?
Words Kick Video’s Ass
Videos are great. Then why am I saying words are better? Find out …
Buyer Psychology of Visuals
Do visuals help drive conversions?
Shopper Psychology: System 1 Versus System 2
Can shopper intent be influenced by a marketer? Great marketing is all about influencing System 1 thinking. Got a great example for you.
Personalized Product Description
If you can cut content 70% and still improve conversions would you do it?
Paravel Popup
Popup popup everywhere. And yet most suck …
Fitting Long-Form Content on a Page
Minimalist design and fine and good but sometimes we just need to show more content while keeping the user’s attention on the page they’re on. Here’s the solution.
Bad Call-To-Action Example
Words matter. The difference between a great phrase and an average one is 2,000%.
Having a Compelling Offer
As a marketer, my job isn’t to copy old ideas. My job is to constantly think of new ideas.
5 Ways to Fix Leaks WITHOUT a Redesign
Marketers looking for ways to improve sales (and conversions) default to a redesign. But redesigns are super risky. This article reveals 4 amazing ideas.
2020 eCommerce Strategy
How do you plan to take your business to the next level in 2020? Some ideas.
Importance of Storytelling: Converting First-Time Buyers
Storytelling is at the heart of eCommerce. Marketers who understand the value of storytelling will make more $$$, simple as that. Here’s the secret …
Slick Marketing Doesn’t Matter
It’s tempting to think that the latest marketing tactic will magically solve all our conversion problems.
