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Clever Strategy to Stand out on Amazon
Shoppers are drowning in options. It’s also very hard/expensive to be the top result on an Amazon search. So how is a small brand that doesn’t have a big budget get in front of the big boys?
Sometimes having a clear message that matches the searcher’s intent is all that’s needed (purple arrow below):
![Standing out in Amazon search results.](https://frictionlessco.wpengine.com/wp-content/uploads/2019/11/Amazon-Search-Strategy-1024x769.png)