Shopify Product Description
Your Shopify Product Description really matters. In this article, we’ll show you why that is how you can $$$ by nailing your description.
Conversion Rate Optimization: A Visual Explanation
Buyer psychology is a complicated topic. We’ve created simple visuals to explain how we use buyer psychology for conversion copywriting.
Conversion Tip: Avoid Segmentation
As marketers, we’re trained to segment our traffic sources. Is this always a good idea? This article makes a controversial recommendation— avoid segmentation when designing your marketing pitch.
How Being Fired Saved Me
Being fired is a terrible feeling. But it can also transform your life. It did mine. Bare my heart in this article.
Conversion Copywriting Without User Research: Our Controversial Take
Marketers love user research. But should you invest in it? We make this a case against it. Read this article.
How to use Reviews to write Product Descriptions (even when there are 26,735 of them)
We have a product page problem. The person writing the product description is typically NOT the end user. This means the writer needs to digest customer reviews. That’s easy to do when you have 40 reviews but how does one process 1000s? That’s what this article explores.
The Art of The Start
The opening of the sales pitch really matters. The art of the start is how marketers can ensure new visitors stay.
The Secret Conversion Copywriting Strategy No One Talks About: Dreamlike State
Possible to hypnotize online shoppers by placing them in a dreamlike state? This is what we’ve been thinking about.
Try This Unique Product Page Conversion Optimization Trick: Picture Story
Picture story is a little-known conversion secret. This short article will reveal how to use a picture story to make more $$$$$.
The First Draft
The first draft of your sales pitch needs to be wild. This seems like a really bad idea but this article will chance your mind.
What Do Conversion Copywriters Have in Common With Lawyers?
First things first, improving conversion rates is hard as heck. After 13 years I’ve developed a mental model that really helps.
Sales Pitch Readability
Sales pitch readability directly impacts your conversion rates. If the reader doesn’t read the whole pitch they will not buy.
Product Description for New Product
New products, by definition, don’t have reviews. So what is a brand to do? Answer revealed in this powerful conversion optimization post.
Marketing Ethics: Persuasion Vs Manipulation
For the most part copywriting is misunderstood. If you think it’s a form of manipulation you need to read this post (video inside).
Unofficial Shopify Podcast Interviewed Me
Kurt Elster is the top expert on Shopify. In this interview I had a chance to talk about how to maximize product page conversion rates.
