Conversion Copywriting Without User Research: Our Controversial Take
Marketers love user research. But should you invest in it? We make this a case against it. Read this article.
How to use Reviews to write Product Descriptions (even when there are 26,735 of them)
We have a product page problem. The person writing the product description is typically NOT the end user. This means the writer needs to digest customer reviews. That’s easy to do when you have 40 reviews but how does one process 1000s? That’s what this article explores.
The Art of The Start
The opening of the sales pitch really matters. The art of the start is how marketers can ensure new visitors stay.
The Secret Conversion Copywriting Strategy No One Talks About: Dreamlike State
Possible to hypnotize online shoppers by placing them in a dreamlike state? This is what we’ve been thinking about.
Try This Unique Product Page Conversion Optimization Trick: Picture Story
Picture story is a little-known conversion secret. This short article will reveal how to use a picture story to make more $$$$$.
The First Draft
The first draft of your sales pitch needs to be wild. This seems like a really bad idea but this article will chance your mind.
What Do Conversion Copywriters Have in Common With Lawyers?
First things first, improving conversion rates is hard as heck. After 13 years I’ve developed a mental model that really helps.
Sales Pitch Readability
Sales pitch readability directly impacts your conversion rates. If the reader doesn’t read the whole pitch they will not buy.
Product Description for New Product
New products, by definition, don’t have reviews. So what is a brand to do? Answer revealed in this powerful conversion optimization post.
Marketing Ethics: Persuasion Vs Manipulation
For the most part copywriting is misunderstood. If you think it’s a form of manipulation you need to read this post (video inside).
Unofficial Shopify Podcast Interviewed Me
Kurt Elster is the top expert on Shopify. In this interview I had a chance to talk about how to maximize product page conversion rates.
Converting Shoppers Who Aren’t Ready to Buy Today
You get a visitor to your product page, make a conniving pitch, the visitor is convinced but wasn’t planning on buying today.
What now? Explained inside.
Why Storytelling is the Most Powerful Marketing Tactic
I don’t usually go on many podcasts. But when I do I make it a point to talk about the storytelling and its conversion optimization power.
How I Became the Product Page Guy
The origin story of how Rishi Rawat became the product page guy and how my story can grow your sales by 20%.
Focus on Converting Healthy Skeptics
If you are looking to gain an unfair advantage focus your attention on converting healthy skeptics. In this article, we’ll show why.
