Debating and Copywriting
Debating and copywriting might not seem related at first glance– but first glances are often wrong. Let us build the argument.
Why We Exist Pitch
Your why we exist story really matters. Especially to the new visitors on your site. “Why we exist” is your origin story. Use it to stand out.
Product Story Angle Examples
Killer product stories have killer product story angles. Here are 3 examples that will help you optimize conversion rates.
What Should a Marketer Focus On?
What Should a Marketer Focus On? It feels like so many things are important. In reality, just a few things deliver the biggest impact.
Podcast Interview About Power of Product Story
Product story will both improve your conversion rates and sales. In this podcast interview Ruben Ugarte and I discuss product stories.
GUEST POST: 4 Ways That A Quizzes Can Address Your Buyer’s Psychology
Shoppers are drawning. There are simply too many options. Adding a quiz can help your site visitors find the perfect product.
CHAPTER 4: Product Page Optimization
People visit homepages for a number of reasons. But product pages have just one purpose. That’s why product page optimization is critical.
Podcast Interview: Optimize Conversion Rates
Are you looking for ideas to boost conversion rates? Listen to this podcast for 3 actionable ideas to make more money online.
Boost Conversions With Surprising Details
If you can sprinkle in interesting tid bits into your sales copy not only will it make your content more engaging it’ll boost conversions.
Storytelling in Marketing
Storytelling is at the heart of marketing. You may have the best product in the world but if you can’t tell the compelling story you’re going to lose.
Conversion Copywriting: Let’s Talk Editing
The goal of editing is to refine our sales pitch so we can express it in the fewest words. Editing makes or breaks conversion copywriting.
How to Make a Landing Page That CONVERTS
The first page new visitors see is our landing page. Therefore, improving landing page conversions is job #1. Learn about our 1 button trick.
A Better Way to Calculate Conversion Rates in GA
GA conversion rate should be by User but isn’t. This article shows why looking at conversion rates by User matters and shows an easy fix.
Optimize Conversion Rates By Understanding How Shoppers Behave Online
As an eCommerce operator, you want to increase sales and optimize conversion rates. This article answers all your questions.
Developing and Using Your Product Story
This secret how-to guide will reveal how to use product stories to massively improve conversions and gain an unfair advantage.
