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What do online shoppers think about?

We explore this question on our blog

Guest Post: Buyer Psychology – less is better

Marketers believe that the more options they provide, the more likely customers will be able to find exactly what they’re looking for. They believe that by selling 50 kinds of pants instead of two, customers will be more likely to find a pair they truly enjoy.  Nonetheless, a new study demonstrates that there is such a thing as too much …

Clever Advertising Idea

There are 2 types of mattress shoppers. Those who have bought a mattress online and those who can’t imagine doing so. This ad is for the second group. On click, take them to a page that starts by empathizing with this mindset and then busts that objection. What do you think? FURTHER READING We’ve spent the last 13 years in …

Conversion Secret: Selling Angles

Selling Angles are the key insights on which your sales pitch is constructed. It’s the foundation of your conversion optimization plan.

PDP Optimization

Why PDP optimization matters: people visit homepages for a number of reasons. But PDPs have just one purpose.

Conditional Elements

Sales pitches have an opening, middle, and end. But what if our visitor doesn’t follow that path? Choreographed Experiences to the rescue.

What Are the Steps of Conversion Optimization?

What Are the Steps of Conversion Optimization? I’m so glad you searched for this topic. I’ve spent the last 13 years exploring it. We have done hundreds of experiments to unlock the mind of the shopper and what we’ve learned is startling.

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