This conversion rate optimization visual explanation has been created to make it easier for you to think about conversion optimization.
Why listen to me? My name is Rishi Rawat and I’ve spent the last 14 years breaking my head to better understand why online shoppers behave the way they do. I know a thing or two because I’ve A/B tested a thing or two.
But it’s hard to explain a philosophy with just words. That can feel a lot like a college assignment— dry and boring.
Here is our attempt at showing the whole story visually.
How we think of product pages:
4 colorful characters land on your most important page:
Don’t think of copywriting as a creative output. It is so much more than that:
At this point, you’re wondering why you’d need outside help.
But you have 23 things going on (dealing with suppliers, customer service, promotional calendar, new product development, and the list goes on). You’ve been staring at the marketing puzzle for a long damn time.
Ok, so you know how to focus on (Healthy Skeptics). You even know where to place the new sales pitch (on the product page). What isn’t clear is what all needs to be covered in the pitch. For that, we need to understand the psychology of buyers. After all, they are the people we’re aiming to convert.
Nine truths about online shoppers:
Here is a video walkthrough of those 9 truths:
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Now that your pitch is created it needs to the placed on the site. Here is the wrong way to do it:
A less messy (and profitable) approach is A/B testing:
First of all, I’m so glad you are interested in the topic of conversion optimization.
While this article shows the 50,000-foot view the real power is in understanding the actual step-by-step process for how you can apply this to your site. If that is the truth you seek, this is the article for you: The Frictionless Process.