We explore this question on our blog
Ctshirts.com shows their 94% customer satisfaction seal right on their homepage– Is that a good or bad thing? Does 94% satisfaction make prospects more likely to buy (“wow, 94% of people love this brand, they must be good shirts”)? Or less likely to buy (“I’m finicky about fit and feel; wonder if the 6% who didn’t like their purchase had …
Shoppers hate annoying popups. This chat invitation on moosejaw.com wasn’t annoying–
Nice way to draw attention to free shipping (great copywriting, pointed by blue arrow)–
Studies show going from zero reviews to one review with 4.2 stars or better improves conversion rates (sales) by 20 percent. (Source) The folks at moosejaw.com probably know this, which is why they reward first reviews–
I think HP.com got it right.
Vermontcountrystore.com calls product reviews ‘stories’. It has a nice ring to it–
I added an item to cart and saw this popup (observe underlined section) — The line, “Be one of just 400 Genvara visitors this month … ” made the offer 2X more attention grabbing. Shoppers love the feeling of being part of a select, exclusive group. Lesson: If you’re trying to generate audience participation make them feel special first.
If you want your shopper to provide an extra piece of information it’s a good idea to explain why you need this, and how it will benefit them–
We all know About Us page write-up is a big conversion catalyst. Know what’s better than About Us write-up? How about an About Us video? This is how retroplanet.com does theirs–
Keepsakequilting.com is a quilting supplies e-tailer and this is their email signup pitch– What if the copy read … Join our email list!Be the first to know about sales,offers and unlock 20 hidden designs. Could that increase email registration rates? I’m betting it would.
Crutchfield.com prides itself on its technology advisors. They use this in their marketing. On their website they even show a real-time counter of how many advisors are currently available to help with your technology questions– Moral of the story– If you have an awesome asset, like knowledgeable customer service staff, make sure your site design draws attention to it.
If your category pages allow visitors to directly add an item to cart (pointed by blue arrows below) … … you should run a test in which Add to Cart is replaced by Learn More. I recently ran that test and noticed a 73.9% lift in product page visits. My theory on why Learn More outperformed Add to Cart— When visitors see …
If you have a call to action (definition– call to action is an interface that encourages visitors to take the next step, like add to cart button or signup for newsletter box) that has a high conversion rate (meaning visitors that interact with it convert at a rate much higher than site average) do more to make it super visible. …
Most large ecommerce sites aren’t adventurous. But I noticed something quite special on landsend.com. Landsend.com has a page called Stories (https://www.landsend.com/stories/). Here you can watch a gentleman by the name Bob talk about different fabrics used in Lands’ End clothing. The videos are funny and effective. Here are a few– 1: https://www.youtube.com/watch?v=_xsP8COpfIk2: https://www.youtube.com/watch?v=rCfk3Un5K7g3: https://www.youtube.com/watch?v=PQGBYQFwdgs Unfortunately, the page on landsend.com created …
Most checkout pages ask for details in this order– 1: Shipping/billing info2: Credit card info3: Purchaser’s email address address How can we be sure this is the most efficient way to organize checkout flow? Beachbody.com does things differently. They ask for details in this order: 1: Purchaser’s email address– this way, even if the purchaser doesn’t complete the order (abandons midway) chances …
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