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Keepsakequilting.com is a quilting supplies e-tailer and this is their email signup pitch– What if the copy read … Join our email list!Be the first to know about sales,offers and unlock 20 hidden designs. Could that increase email registration rates? I’m betting it would.
Crutchfield.com prides itself on its technology advisors. They use this in their marketing. On their website they even show a real-time counter of how many advisors are currently available to help with your technology questions– Moral of the story– If you have an awesome asset, like knowledgeable customer service staff, make sure your site design draws attention to it.
If your category pages allow visitors to directly add an item to cart (pointed by blue arrows below) … … you should run a test in which Add to Cart is replaced by Learn More. I recently ran that test and noticed a 73.9% lift in product page visits. My theory on why Learn More outperformed Add to Cart— When visitors see …
If you have a call to action (definition– call to action is an interface that encourages visitors to take the next step, like add to cart button or signup for newsletter box) that has a high conversion rate (meaning visitors that interact with it convert at a rate much higher than site average) do more to make it super visible. …
Most large ecommerce sites aren’t adventurous. But I noticed something quite special on landsend.com. Landsend.com has a page called Stories (https://www.landsend.com/stories/). Here you can watch a gentleman by the name Bob talk about different fabrics used in Lands’ End clothing. The videos are funny and effective. Here are a few– 1: https://www.youtube.com/watch?v=_xsP8COpfIk2: https://www.youtube.com/watch?v=rCfk3Un5K7g3: https://www.youtube.com/watch?v=PQGBYQFwdgs Unfortunately, the page on landsend.com created …
Most checkout pages ask for details in this order– 1: Shipping/billing info2: Credit card info3: Purchaser’s email address address How can we be sure this is the most efficient way to organize checkout flow? Beachbody.com does things differently. They ask for details in this order: 1: Purchaser’s email address– this way, even if the purchaser doesn’t complete the order (abandons midway) chances …
Amazon.com is known to test every site feature. Therefore, whenever I see something on Amazon.com I just assume it’s there for a reason. Today, I noticed something I couldn’t explain and would love to get your feedback. Here is a screenshot of an Amazon product page. You will notice some hyperlinks aren’t underlined and others are– Best practice is to …
LifeSource Water sells water softening systems that cost thousands of dollars. On their homepage footer, they have this tag line (pointed by blue arrow below) … When you make a substantial claim like this you just have to provide more info. Site visitors who are impressed by this claim will try and interact with it. I expected “recommended” to be …
I’ve been writing this blog for 5 years now. In those 5 years my RSS subscriber count has grown to 220. A feat I’m quite proud of. However, in the last year I’ve noticed a shift in trends. Most newer members aren’t subscribing via RSS (maybe RSS technology has jumped the shark). Now most new subscribers subscribe via email. If …
Generating a conversion is like filling a 10-quart bucket, where conversion happens moment water spills over. This is how I look at it– your point of assurances (money back guarantee, low price guarantee, about us page, exclusively carried by us seal, over 5,000 units sold seal, product benefits listed on product pages, etc.) are 1-quart cups. Every time a visitor …
The purpose of a Pay Per Click (PPC) landing page is to incentivize visitors to get deeper into the site. Let’s say you want to optimize a PPC landing page and design a completely new layout that you A/B test. The results show that conversion rates went down a little but 12% more visitors reached product pages. Should we draw the conclusion …
When potential buyers are searching for your competitor that’s a great time to introduce yourself–
Our flush flapper broke so we found ourselves at the local Lowe’s. I picked the first universal flapper I found. I thought I was done but my wife pointed to the lower bin that had 3 more universal models. Now we were really confused. They all looked alike but had slightly different price points. Since we couldn’t decide we started …
This e-tailer has discovered a genius tactic to engage visitors and get them to click Google+ button—
… Here’s why– The first thing I love is that the email is hyper focused. The retailer only wants to talk about their 24-7 Pants. No noise, no distraction. What’s also interesting is the specific order in which content has been presented– 1 (this is what the reader sees first): The email gets the reader’s attention by making an offer …
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