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Leverage Core Assets
Crutchfield.com prides itself on its technology advisors. They use this in their marketing. On their website they even show a real-time counter of how many advisors are currently available to help with your technology questions–
![Crutchfield.com](https://frictionlessco.wpengine.com/wp-content/uploads/2012/10/crutchfield-com1.png)
Moral of the story– If you have an awesome asset, like knowledgeable customer service staff, make sure your site design draws attention to it.