Get The Important Stuff First

Most checkout pages ask for details in this order–

1: Shipping/billing info
2: Credit card info
3: Purchaser’s email address address

How can we be sure this is the most efficient way to organize checkout flow? Beachbody.com does things differently. They ask for details in this order:

1: Purchaser’s email address– this way, even if the purchaser doesn’t complete the order (abandons midway) chances are high that Beachbody.com would have captured their email address.
2: Credit card info
3: Shipping/billing info