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Get The Important Stuff First
Most checkout pages ask for details in this order–
1: Shipping/billing info
2: Credit card info
3: Purchaser’s email address address
How can we be sure this is the most efficient way to organize checkout flow? Beachbody.com does things differently. They ask for details in this order:
1: Purchaser’s email address– this way, even if the purchaser doesn’t complete the order (abandons midway) chances are high that Beachbody.com would have captured their email address.
2: Credit card info
3: Shipping/billing info
![Beachbody.com_Place_Order Checkout optimization idea](https://frictionlessco.wpengine.com/wp-content/uploads/2012/08/beachbody-com_place_order.png)