Bigger = Better
Love two things about this payment details section on netflix.com– 1: Ginormous text box font size. Awesome.2: Showing lock icon in Credit Card and Security Code fields. Love it.
What’s Worth Showing, and What Isn’t
Ctshirts.com shows their 94% customer satisfaction seal right on their homepage– Is that a good or bad thing? Does 94% satisfaction make prospects more likely to buy (“wow, 94% of people love this brand, they must be good shirts”)? Or less likely to buy (“I’m finicky about fit and feel; wonder if the 6% who didn’t like their purchase had …
Chat Popup
Shoppers hate annoying popups. This chat invitation on moosejaw.com wasn’t annoying–
Free Shipping
Nice way to draw attention to free shipping (great copywriting, pointed by blue arrow)–
The First Review
Studies show going from zero reviews to one review with 4.2 stars or better improves conversion rates (sales) by 20 percent. (Source) The folks at moosejaw.com probably know this, which is why they reward first reviews–
Which Is the Correct Spelling?
I think HP.com got it right.
Customer Stories
Vermontcountrystore.com calls product reviews ‘stories’. It has a nice ring to it–
1 of 400
I added an item to cart and saw this popup (observe underlined section) — The line, “Be one of just 400 Genvara visitors this month … ” made the offer 2X more attention grabbing. Shoppers love the feeling of being part of a select, exclusive group. Lesson: If you’re trying to generate audience participation make them feel special first.
Tell Me Why
If you want your shopper to provide an extra piece of information it’s a good idea to explain why you need this, and how it will benefit them–
About Us Video
We all know About Us page write-up is a big conversion catalyst. Know what’s better than About Us write-up? How about an About Us video? This is how retroplanet.com does theirs–
Reasons to Register
Keepsakequilting.com is a quilting supplies e-tailer and this is their email signup pitch– What if the copy read … Join our email list!Be the first to know about sales,offers and unlock 20 hidden designs. Could that increase email registration rates? I’m betting it would.
Leverage Core Assets
Crutchfield.com prides itself on its technology advisors. They use this in their marketing. On their website they even show a real-time counter of how many advisors are currently available to help with your technology questions– Moral of the story– If you have an awesome asset, like knowledgeable customer service staff, make sure your site design draws attention to it.
Shoppers Are A Jittery Bunch
If your category pages allow visitors to directly add an item to cart (pointed by blue arrows below) … … you should run a test in which Add to Cart is replaced by Learn More. I recently ran that test and noticed a 73.9% lift in product page visits. My theory on why Learn More outperformed Add to Cart— When visitors see …
Make Search Box Stand Out More
If you have a call to action (definition– call to action is an interface that encourages visitors to take the next step, like add to cart button or signup for newsletter box) that has a high conversion rate (meaning visitors that interact with it convert at a rate much higher than site average) do more to make it super visible. …
Personality Equals Higher Conversion Rates and Better Word of Mouth
Most large ecommerce sites aren’t adventurous. But I noticed something quite special on landsend.com. Landsend.com has a page called Stories (https://www.landsend.com/stories/). Here you can watch a gentleman by the name Bob talk about different fabrics used in Lands’ End clothing. The videos are funny and effective. Here are a few– 1: https://www.youtube.com/watch?v=_xsP8COpfIk2: https://www.youtube.com/watch?v=rCfk3Un5K7g3: https://www.youtube.com/watch?v=PQGBYQFwdgs Unfortunately, the page on landsend.com created …
