We explore this question on our blog
One of the most effective marketing tactics is to give the world a glimpse of the people behind your company. And if you can figure out a way to emotionally connect with your audience AND get them to buy you’re a genius. In this email nuts.com is giving away a free bear-shaped favor as a way to celebrate the birth of Jackson …
Few days/weeks after a purchase most e-tailers send out an email requesting a product review. There are two kinds of shoppers– extroverted shoppers who enjoy expressing their opinions, and introverted shoppers who have opinions but tend not to express them much. Shoppers that fall in the first group are more than happy to write a review. However, most shoppers fall …
Most sites want you to sign-up for their newsletter– But when we don’t, they simply accept their fate and move on. This e-tailer uses a different approach. The moment I unchecked, I was reminded of my potential ‘loss’– Email checkbox.
I was doing a search for a Dynamo LED Flashlight and was presented 3 ads– Sierratradingpost.com has done something incredibly clever here. They know, that we know, PPC ads are very ‘salesy’. So Sierratradingpost.com is using customer Ann’s review of their LED dynamo flashlight to make their ad stand out. And it worked. When I clicked the ad I was …
Retail space is expensive. At Bon-Ton Stores they stock retail floor with most profitable items and add kiosks so shoppers can purchase their extended inventory online. Items purchased via the kiosk come with free shipping. Win-win.
Jewelryboxdirect.com sells gold dipped roses. But they don’t just sell them, they also tell a story. On every gold dipped rose page is an impossible to miss link– And when visitors click this (as I’m sure 90% do) they’re told a fantastic story– 1. How did we come about doing this (selling the roses) We have operated a retail jewelry …
The other day I noticed this really clever PPC ad link (red box below)– The URL nicely complements ad copy.
On a credit card digits are shown in this format– XXXX XXXX XXXX XXXX However, when I make a purchase online the credit card field is a simple text box. Because all 16 digits appear as one block it’s hard to double-check digits by looking at the credit card. I’ve never seen a site that displays digits exactly as they …
On coach.com clicking a product image on category page displays product details in a 50% size pop-up window– It would be nice if this pop-up was optional and visitors who wanted to see a full product page could do so. But coach.com only shows the pop-up. Here’s the problem– if the product pop-up is compressed 50% then customer reviews are …
If you want to communicate an important message do what skullcandy.com does– I would have made 1 change– added a close button to free shipping banner so that visitors have an option to remove it from their screen.
This email is relevant (to the recipient), well written and adds urgency (coupon code expires in 30 days)–
MetroKitchen.com is a site that specializes in cookware. They have a simple, yet very effective Gift Ideas page … … where shoppers select a relevant option and see a list of highly targeted gifts. Opportunity: On “For wine fans” page (for example) MetroKitchen.com just lists products– Which means I have to click the first item, read description, hit back button, …
Compostumbler.com doesn’t reveal “Sale Price” of their composter immediately. They ask visitors to enter their offer code (blue arrow below)– If you don’t have the offer code you can get one by clicking “Get one here” link (yellow arrow above). This reveals a form– When I filled the form and hit Process Request button the “Sale Price” turned out to …
The picture below was taken from a POM advertisement in Money magazine. Lighting wasn’t great so below the ad photograph, I’ve added bigger screenshots of every important ad section. Section by section analysis (screenshot followed by explanation)– 1: Relevant headline– I saw this ad in Money magazine so the headline LIFETIME RETURNS is particularly relevant and has been used intentionally. 2: …
For the last 2 weeks the state of Texas has been exceptionally hot. What would happen if you (an e-tailer) pulled the list of your Texas customers and sent them this email (with a nice introduction message like– “We’ve been thinking about our Texas customers.”) … Would email relevance make customers laugh out loud? Would they forward it to family and …
I like seeing marketing ideas I've never seen before
True or False? ??
Then you are in the right place.
Receive 1 unique conversions idea in your inbox every week. Interested?
We use a specific copywriting formula to convert new shoppers to a site.
Each week we'll email you an example to your inbox. Interested?
See you Monday!
Check your inbox to confirm your subscription. Next stop, higher conversions.
