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Generating a conversion is like filling a 10-quart bucket, where conversion happens moment water spills over. This is how I look at it– your point of assurances (money back guarantee, low price guarantee, about us page, exclusively carried by us seal, over 5,000 units sold seal, product benefits listed on product pages, etc.) are 1-quart cups. Every time a visitor …
The purpose of a Pay Per Click (PPC) landing page is to incentivize visitors to get deeper into the site. Let’s say you want to optimize a PPC landing page and design a completely new layout that you A/B test. The results show that conversion rates went down a little but 12% more visitors reached product pages. Should we draw the conclusion …
When potential buyers are searching for your competitor that’s a great time to introduce yourself–
Our flush flapper broke so we found ourselves at the local Lowe’s. I picked the first universal flapper I found. I thought I was done but my wife pointed to the lower bin that had 3 more universal models. Now we were really confused. They all looked alike but had slightly different price points. Since we couldn’t decide we started …
This e-tailer has discovered a genius tactic to engage visitors and get them to click Google+ button—
… Here’s why– The first thing I love is that the email is hyper focused. The retailer only wants to talk about their 24-7 Pants. No noise, no distraction. What’s also interesting is the specific order in which content has been presented– 1 (this is what the reader sees first): The email gets the reader’s attention by making an offer …
One of the most effective marketing tactics is to give the world a glimpse of the people behind your company. And if you can figure out a way to emotionally connect with your audience AND get them to buy you’re a genius. In this email nuts.com is giving away a free bear-shaped favor as a way to celebrate the birth of Jackson …
Few days/weeks after a purchase most e-tailers send out an email requesting a product review. There are two kinds of shoppers– extroverted shoppers who enjoy expressing their opinions, and introverted shoppers who have opinions but tend not to express them much. Shoppers that fall in the first group are more than happy to write a review. However, most shoppers fall …
Most sites want you to sign-up for their newsletter– But when we don’t, they simply accept their fate and move on. This e-tailer uses a different approach. The moment I unchecked, I was reminded of my potential ‘loss’– Email checkbox.
I was doing a search for a Dynamo LED Flashlight and was presented 3 ads– Sierratradingpost.com has done something incredibly clever here. They know, that we know, PPC ads are very ‘salesy’. So Sierratradingpost.com is using customer Ann’s review of their LED dynamo flashlight to make their ad stand out. And it worked. When I clicked the ad I was …
Retail space is expensive. At Bon-Ton Stores they stock retail floor with most profitable items and add kiosks so shoppers can purchase their extended inventory online. Items purchased via the kiosk come with free shipping. Win-win.
Jewelryboxdirect.com sells gold dipped roses. But they don’t just sell them, they also tell a story. On every gold dipped rose page is an impossible to miss link– And when visitors click this (as I’m sure 90% do) they’re told a fantastic story– 1. How did we come about doing this (selling the roses) We have operated a retail jewelry …
The other day I noticed this really clever PPC ad link (red box below)– The URL nicely complements ad copy.
On a credit card digits are shown in this format– XXXX XXXX XXXX XXXX However, when I make a purchase online the credit card field is a simple text box. Because all 16 digits appear as one block it’s hard to double-check digits by looking at the credit card. I’ve never seen a site that displays digits exactly as they …
On coach.com clicking a product image on category page displays product details in a 50% size pop-up window– It would be nice if this pop-up was optional and visitors who wanted to see a full product page could do so. But coach.com only shows the pop-up. Here’s the problem– if the product pop-up is compressed 50% then customer reviews are …
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