Most large ecommerce sites aren’t adventurous. But I noticed something quite special on landsend.com. Landsend.com has a page called Stories (https://www.landsend.com/stories/). Here you can watch a gentleman by the name Bob talk about different fabrics used in Lands’ End clothing. The videos are funny and effective. Here are a few–
Unfortunately, the page on landsend.com created for the videos (https://www.landsend.com/stories/readthecopy/index.html) doesn’t work properly.