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I added an item to cart and saw this popup (observe underlined section) —
![Gemvara.com_Cart](https://frictionlessco.wpengine.com/wp-content/uploads/2013/01/gemvara-com_cart.jpg)
The line, “Be one of just 400 Genvara visitors this month … ” made the offer 2X more attention grabbing. Shoppers love the feeling of being part of a select, exclusive group.
Lesson: If you’re trying to generate audience participation make them feel special first.