Understanding Consumer Psychology
Consumer psychology influences all choices, from the foods we buy to how we choose life partners. Here is my story …
Helping Shoppers Choose Between Similar Products
When shoppers are met with very similar products, it’s often difficult for them to figure out which product will meet their needs the best. We can help them.
Reveal Your Lighter Side and Add Personality to Your Copy
Can a big company have fun? Absolutely. And not only that, the more fun you have the more shoppers will buy from you.
Your Page Layout Affects Conversion Rates
Simple ecommerce formula: if you make things easy for confused and nervous shoppers they will reward you by buying.
Thoughtfulness Explained
In this post we talk about the most powerful buyer psychology tactic. And we give the best possible example to explain it.
April 1st Email
How can retailers leverage the prank aspect of April 1st? Here is a great example from Solostove.
Personalized Email Content: Million Dollar Email Idea for Zappos
Zappos doesn’t need more money. They already dominate all of online shoe shopping. But, if they were looking for an extra million in online sales I hope they find this post …
Copy with Personality Converts
Words really matter. Here is how you can make Continental Grand Prix 4000 S II Tire – Clincher sound interesting.
A Word on Remarketing
Remarketing/retargeting is incredibly powerful. With custom landing pages you can make it even more powerful.
Simple Insight
Your site visitors don’t see 83% of what’s on your page. What do we do to ensure the 17% they DO notice is what you care about the most? This article proposes an idea.
Gradually, Then Suddenly
Us marketers have ignored mobile users for too long. Something big is brewing and we need to sit up and take notice.
System 1 vs. System 2
Starbucks app gamification and how that relates to System 1 (irrational) and System (rational) thinking modes.
Private: LinkedIn Post
How to improve click through (CTR) for Google PLAs (Product Listing Ads).
Need Your Input
This is you: you do a Google search for a branded keyword (Big Ass Fans). Where do your eyes focus on in this screenshot? I have a theory I’m exploring. Will reveal my answer after collecting a few comments:
6 Ways Amazon Sucks
It’s 2019 and here are the 6 ways in which Amazon is terrible. If you want to compete against Amazon here are the 6 ways in which to do it.
