Thoughtfulness Explained
In this post we talk about the most powerful buyer psychology tactic. And we give the best possible example to explain it.
April 1st Email
How can retailers leverage the prank aspect of April 1st? Here is a great example from Solostove.
Personalized Email Content: Million Dollar Email Idea for Zappos
Zappos doesn’t need more money. They already dominate all of online shoe shopping. But, if they were looking for an extra million in online sales I hope they find this post …
Copy with Personality Converts
Words really matter. Here is how you can make Continental Grand Prix 4000 S II Tire – Clincher sound interesting.
A Word on Remarketing
Remarketing/retargeting is incredibly powerful. With custom landing pages you can make it even more powerful.
Simple Insight
Your site visitors don’t see 83% of what’s on your page. What do we do to ensure the 17% they DO notice is what you care about the most? This article proposes an idea.
Gradually, Then Suddenly
Us marketers have ignored mobile users for too long. Something big is brewing and we need to sit up and take notice.
System 1 vs. System 2
Starbucks app gamification and how that relates to System 1 (irrational) and System (rational) thinking modes.
Private: LinkedIn Post
How to improve click through (CTR) for Google PLAs (Product Listing Ads).
Need Your Input
This is you: you do a Google search for a branded keyword (Big Ass Fans). Where do your eyes focus on in this screenshot? I have a theory I’m exploring. Will reveal my answer after collecting a few comments:
6 Ways Amazon Sucks
It’s 2019 and here are the 6 ways in which Amazon is terrible. If you want to compete against Amazon here are the 6 ways in which to do it.
Category Page Idea
eCommerce marketing strategy: clever strategy by Felixandiris.com.
Case Against Marketing Automation in 2019
Every marketer is singing praise and talking about the power of marketing automation. This is a contrarian view on the topic.
Small Changes Work Too
There are 2 things we know for sure about online browsers: 1: They’re in a mad rush. 2: 98% of the time they are driven by System 1 (irrational/emotional/quick mode of the brain). More details about System 1. If you want them to notice something we need to slow them down. And you don’t have to have a big bold …
Making Facebook Ads Stand Out
It’s hard to make your Facebook ad stand out. In this ad we show you how.
