Increasing Amazon Sales
Amazon is full of millions of sellers. How can we stand out when Amazon page template is so restricted? We have an idea …
Optimizing Enhanced Brand Content (EBC)
Understanding buyer psychology can fundamentally improve the performance of your Amazon listing. In this example, we talk about improving Enhanced Brand Content (EBC).
Increase Sales With Price Justification
The best way to develop ideas is to think about the naysayers. See this great example of price justification.
Clever Product Description Example
Here is a clever product description example that will both lift your conversion rates AND make you more $$$$.
Unique Product Page Layout & Design
Ever wonder why no matter what site you visit a familiar product page layout greets you? We’ve wondered too.
Stark Realization
Complexity is the enemy. Hear my personal story.
Coupon or Discount Pop-up Not Boosting Conversions? Try Gamification
It’s hard to get shoppers to convert. Have you considered gamification?
Don’t Share This Secret
There are thousands of blogs that talk about millions of ideas to win online. In actuality, there are just 4 tactics that really matter.
Want to Double Your Email Sign Ups?
Know what’s more effective than email marketing? Nothing. See this quick post to see how you can double email signup rates.
Personalized Content and Thoughtful Friction Can Help
It feels like reducing friction is always a good idea. But that’s not always the case. When the shopper expects a personalized solution asking more questions can give them more confidence in your process.
Analysis Paralysis: Choice Often Hurts Conversions
More choice isn’t always better. Powerful example from fragrancenet.com.
Understanding Consumer Psychology
Consumer psychology influences all choices, from the foods we buy to how we choose life partners. Here is my story …
Helping Shoppers Choose Between Similar Products
When shoppers are met with very similar products, it’s often difficult for them to figure out which product will meet their needs the best. We can help them.
Reveal Your Lighter Side and Add Personality to Your Copy
Can a big company have fun? Absolutely. And not only that, the more fun you have the more shoppers will buy from you.
Your Page Layout Affects Conversion Rates
Simple ecommerce formula: if you make things easy for confused and nervous shoppers they will reward you by buying.
