April 1st Email
April 1st a good time for retailers to have some fun with customers. But it needs to be done in a craft manner. Being too clever always ends up backfiring.
I liked this email from Solostove. It has just enough for my curiosity getting the best of me:
And on click you’re taken to this custom landing page:
Like this idea?
This is just one of many examples (some obvious, and some not-so-obvious) of how we use buyer psychology to take visitors to your site from “I’m interested” to “That’s it, I’m pulling the trigger”. We use established principles of behavioral economics to influence. Marketers try and get results by dialing up the marketing volume. We show you how to zig when everyone is zagging.
I think this is an example fantastic copywriting. Because of the humor and personality, I actually wanted to read the entire thing (even though there was a lot of content). I especially liked the phone users part (attached)—got a real laugh out of me.
I’m sure this got them good results.Reply