Crazy Amazon Pricing Page
Can a reseller set any price they want on Amazon?
Improving Chat Conversion Rates
Everyone has chat. How do we get more site visitors to engage with it? See what Bluemercury.com does.
Humor as a Conversion Strategy
Hard to explain why but humor has a magical influence over buyer psychology.
Undo Option
Online browsers are so distracted they often don’t full realize an action until it’s been done. Even if it’s something they would have seen value in. This is a problem for us marketers because the worst situation is meeting an interested buyer who is unable to take action. On browsers there is a BACK button but the back button isn’t …
Trick to Increase Credibility and Reduce Price Sensitivity (for 2019)
The product page is where the rubber hits the road. And the most important consideration item on the product page is price. Always justify price.
Improving Your Marketing Messaging in 2019
Many businesses offer consultation services to help their customers find exactly what they need or improve a certain aspect of their life. Often, these consultation services are split up into different “levels”. There may be a free consultation, a more expensive consultation package with more features, and an even more expensive package with even more features. Take this page from …
Maximizing Email Signups
Frustrated that too few users signup to your popup? Check out this idea …
Clever Way to Increase Lead Submissions
Getting better lead for conversion rates.
Website Popup Ideas (7 Examples to Steal) [UPDATED: December 2022]
98.05% of pop-ups are ignored. Massively boost your email signups with these SEVEN unique website popup ideas.
Clever Discount Tactic for 2019 (that None of Your Competitors Know About)
What’s better than giving a bigger discount? Not giving a bigger discount and making shoppers play a fun game.
9 Year Journey: 3 Lessons
There are too many ecommerce marketing tactics to keep up with. If you don’t have the time to chase down every shiny object (as you shouldn’t) just focus on these 3 ideas.
Is TurboTax® Free Really Free?
TurboTax Free offer seems too good to be true. So they explain why it’s free. Turns out, that makes all the difference. See how they do it.
Your Most Important Conversion Goal
Clever tactic to increasing conversions by driving up time on site metrics. Users that spend more time on your site convert a higher rate.
How to Write Product Description that Sells (with Example)
It’s hard to make a product page description stand out. In this article we share a tactic that is so unique we guarantee none of your competitors know about it.
Conversion Rates Are a Pretty Crappy Metric
We have an unhealthy obsession with site conversion rates. When they’re up we feel good. When they’re down we want to shoot someone. As a former conversion addict I can tell you conversions aren’t the right only metric. Just like carat weight of an engagement ring isn’t the only measure of love. When you focus on conversion rates you are …
