We explore this question on our blog
Amiestreet.com is a great music site I discovered through TechCrunch. But they send too many emails. I love them but I need them to slow down and it’s a pity their email only highlights an unsubscribe option when what I really want is an option that lets me reduce emails to once a month. Now I’m sure I could visit …
It’s common knowledge not all store visitors buy, some are there to browse. But customers that visit stores despite bad weather (heavy snow, frigid cold, rain, flooding etc) tend be more serious about making a purchase. I wonder if retailers like Best Buy already know this because this morning was super cold (4 degrees F) and I still went to …
One of the biggest benefits of online shopping is that I can organize my consideration set based on cost, popularity, organic or any other parameter. So why most retailers don’t put this front and center on their sites is unknown. Folica.com is one eTailer that does do this really well. Notice the sorting options – Featured, Top Rated, Most Popular, …
The worst a retailer could do is promote a product that’s not part of the promotion. This morning I was at HickoryFarms.com and saw a very tempting 70% off sale. The image prominently displayed cheese and salami and since I was looking to buy salami I clicked on it. Here is the ad: The only problem is that none of …
I got an email from Amazon this morning promoting the TomTom GPS system. This was not a blast email but a very well calculated strategy. Amazon has probably noticed I’ve looked at several GPS systems over the year but never managed to pull the trigger. They know I am not a compulsive shopper. In the context on what they know …
It’s the end of the year and time for my first Top Online-Offline performers of ’07 listing. Criteria – To be on the list companies had to: – Have ‘07 revenues more than $50 million – Revenue should have grown more than 15% in the year – Should have their own offline and online stores Here are the winners (in …
Holly Buchanan over at grokdotcom.com shared a keen observation in her post today. When she went to Amazon.com the kindle being promoted on her homepage was held by a woman. On my homepage my kindle was held by a man. Fu@$king brilliant.
Retailers (with offline businesses bigger than their online channel) would argue that their store shoppers fuel online sales. This argument is fair but these retailers also claim 95% of all online sales come from their offline shoppers. This I have a problem with. The percentage is large, I give them that, but it’s not 95%. I suspect around 60% of …
Daily Candy sends image heavy emails so they need to make sure customers add them to their address books. And so Daily Candy (unlike other etailers) tells customers how to ‘add to address book’ on the sign-up page. Great great idea. Observe section in blue…… This other example comes from daleandthomaspopcorn.com who, I believe, are the smartest food eTailers in …
The good folks at e-consultancy have put out a must read list of Top 10 most common e-commerce mistakes. I really liked the idea of prominently placing a telephone number at the FAQ page.
Alfred Dunhill started playing with their eCommerce environment last year and they have already unearthed a pretty neat and engaging interface. Click on the image below to see the ‘live’ tool: Not everything about the gift predictor is perfect though: the interface is heavy, they don’t mention price and matches are a little weak but all in all, it’s a …
Amazon interview.
Much has been written about Kindle. Most reviews give it a 50/50 chance or call it a failure, but from the vantage point of having no real knowledge of the product I would like to make a bold claim: Kindle will (eventually) change the world. Everything about this product is skewed in Amazons favor: – They own the “last mile” …
While the focus of this Blog is eCommerce, offline retail is still king. For this post I am presenting Mellody Hobson’s shopping tips. Here are my favorites: – Head to the Back The back of the store is where you will always find the sales. They’re out of the way and hard to find, but it’s where the best deals …
As we scan through best practices in the eCommerce world 2 common themes emerge: –Leaders set and match customer expectations better than peers–Successful eTailers deliver brand promise consistently through all touch points Amazon.com (1 on IR500 list): By focusing on core innovations: collaborative filtering, onsite search and testing they have grown from carrying books to carrying virtual storefronts of other …
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