Blog
The First Site Visit
The theory is that conversions don’t happen on the first visit. What really matters are the second visits and third visits, but I argue that of all visits, the first one is disproportionately important.
There are many reasons for this:
1: For Many, It’s Their Last Visit
For a vast majority of your audience, the first visit is the last one, and that means this is the only chance we will get to show them who we are and how we are different from other alternatives.
2: First Impressions Matters
If the first visit is lackluster, then the probability of them buying in a future visit is pretty low. Even if they don’t consciously remember what was off, their subconscious will know.
3: Attention Is Highest in the First Visit
When visitors first land, your site is an unexplored land. Everything about it is new and interesting. The visitor is giving it their full attention. This is a great time to tell them more about who you are.
The very best marketers don’t rely on future visits because they know they are uncertain. Once the user leaves your website, they are pretty likely to either land up on a competitor’s site -or- they might even completely forget about this problem they are trying to solve because life got in the way.
The average user sees 347 ads in a day. If they don’t buy from you today, your message will be buried behind 347 new messages tomorrow. And you know how compelling shiny new objects can be.
Are You a Marketer?
I suspect you are because a topic like the first site visit could only appeal to a marketer.
And if you are a marketer and liked this article, boy, do I have something fun for you.
Revealing It All
In our marketing lab 🥼, experimenting 🧪 for the last 15 years, we’ve discovered that one reason marketing campaigns fail is because they try to do too much.
Site visitors fall into 3 groups:
— Ready to buy
— Will never buy
— Interested, but need a little more convincing
The 3rd group has the biggest revenue potential.
Evidence Our Formula Works
This strategy mentioned above isn’t a theoretical framework. It’s the base formula for all our conversion work for clients. This marketing framework can be used to boost sales for sports products. To sell skincare products. Pet products. Consumer electronics. Athletic gear. Back pain solutions. Food items. High-end cooking tools. Plant growth soil.
Does the sales pitch always need to be shown as a popup? Nope.
It can also convert cold Facebook ad traffic, improve mobile conversion rates, generate calls, optimize your most important landing page, etc.
It can even be used to improve your overall conversion rates.
Converting Interested, but Need a Little More Convincing Group (With Examples)
Explained in this👇🏼 Nine Truths article:
