Case Studies
Notes: This test has a lot of lessons.
1: Our previous 3 attempts failed. Often, teams try a radical idea, experience a setback, and abandon the plan. If you strongly believe in your idea, learn from setbacks, and continue pursuing it while being realistic. For us, the 4th attempt was the charm.
2: The testing tool declared a winner in the first 7 days. But we knew that was premature so we kept it running for over 3 weeks. It was important we had a representative sample before concluding. The test needed exposure to the largest possible variety of visitors.
ZQuiet is an inventor’s story. Dan and Trina are its founders:
And they invented an anti-snoring mouthpiece:
The mobile landing page was showing all the key information in an efficient way.
These visitors are on their phones. They’re coming here because they did a Google search, saw our ad, and clicked it. It’s likely they saw other ads too, which means if they don’t immediately connect with our landing page they will leave.
We are working with limited real estate (since it’s a mobile page) so we had to remove as much tax as possible while amplifying desire.
Here is a screenshot of what the mobile page looked like before we got started.
Here is a screenshot of the winning idea.
We made a bunch of changes. It might be best for you to watch this video:
Was the video clear? /
The test ran for 3 weeks and ended up with a 34.04% lift in conversion rates:
We didn’t have the client’s permission to reveal their conversion rate so we’re showing the test results while being respectful of the client’s wishes:
Each element on a page is an attention tax the user is forced to pay. It’s our job to ensure this tax burden is kept to a minimum. By keeping the tax to the minimum we’re able to use that freed-up real estate in the mind of the shopper to tell the remarkable story of our amazing product.
More Evidence
Tiege.com was already doing really well. They wanted to see how much further test to paid search landing page could be pushed.
Read Case StudyStix is on a mission to disrupt the golfing game. Consumers don't just buy a new golf club. A lot goes into that purchase.
Read Case StudyThis client's viral video was driving a ton of traffic to their bestseller page. Our job was to convert that traffic...
Read Case StudyHandicappedPets has a product category responsible for 50% of their sales. We couldn't ignore the other half. How did we boost those sales?
Read Case StudySince HandicappedPets released their life-changing pet wheelchairs, others have entered the market. But the landing page didn't provide enough information for new shoppers, so we had to make big changes.
Read Case StudyIncrease conversion rates for HandicappedPets' flagship product—Walkin’ Wheels dog wheelchairs.
Read Case StudyTo increase call-ins to HandicappedPets.com's customer service team, which converts 52% of their calls.
Read Case StudyOne of the best-sellers on HandicappedPets.com is their Walkin’ Wheels SMALL Dog Wheelchair. Our goal was to improve this product page's conversion rate by optimizing the copy.
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