The Job of an eCommerce Product Page
The job of an eCommerce product page is to sell your product but also sell the buyer on you, the company behind the product. Here’s why…
Maximize Holiday Sales Conversion Rates
‘Tis the season of cheer… and massive sales. How can you make sure this is the most wonderful time of the year for your product page?
How Long Should You Run an A/B Test?
What’s the magic number for A/B testing? Hint: It’s not what you think. Find out the only metric that counts for conversions when A/B testing.
Optimizing Your Product Description
Crafting product descriptions is like unrolling a red carpet for your visitors. How can you optimize your product description to boost sales?
How to Write Shopify Product Descriptions
We studied Shopify product descriptions of the top stores so you don’t have to. Here’s what we learned, plus a wild card just for you.
CHAPTER 4.5: The Bottom Line
People visit homepages for a number of reasons. But product pages have just one purpose. That’s why product page optimization is critical.
Tell Me More About Skimmers and Diggers
Skimmers and diggers are very different animals. Both visit your product page. Both need to be satisfied. Here is a simple solution.
How to Optimize Product Pages
How to optimize product pages is a a question we’ve thought about a lot. After running 100s of tests we’ve found the answer. Come in.
Shopify Product Description
Your Shopify Product Description really matters. In this article, we’ll show you why that is how you can $$$ by nailing your description.
Product Description for New Product
New products, by definition, don’t have reviews. So what is a brand to do? Answer revealed in this powerful conversion optimization post.
Converting Shoppers Who Aren’t Ready to Buy Today
You get a visitor to your product page, make a conniving pitch, the visitor is convinced but wasn’t planning on buying today.
What now? Explained inside.
CHAPTER 4: Product Page Optimization
People visit homepages for a number of reasons. But product pages have just one purpose. That’s why product page optimization is critical.
Most Important Page on an eCommerce Site Is …
If you are en ecommerce businesses nothing is more important than your product page. Here are 5 conversion-boosting ideas based on buyer behavior.
Active Participation: The Ultimate Conversion Cheat Code
Active Participation is the ultimate eCommerce conversion cheat code. In this article we’ll show how you can use it.
Psychology of Discounts In eCommerce
Psychology of discounts. Discounting is a bad idea because it changes the buyer psychology. 4 wrong ways of doing it. 1 right way.
Making Long-Form Content Mobile Friendly
How the heck do we fit long-form content on a tiny phone? What do we get rid of? Is there a solution to this impossible problem?
Product Page Long-Form Content [Killer Idea]
Long-form content on a product page is a challenge. But is there is a better way? Yes, we’ve invented a solution that will help you make more money.
Personalized Product Description
If you can cut content 70% and still improve conversions would you do it?
Optimizing Your Best-Selling Product Pages
Your best-selling product pages may need to be looked at again and optimized. In this blog post, we take a look at an example and explain how it can be modified to increase conversions.
Product Discovery: Are Your Best Product Pages Getting the Most Traffic?
If your best sellers are not seen by most site visitors, then you definitely have a problem. We can use buyer psychology to fix that.
Unique Product Page Layout & Design
Ever wonder why no matter what site you visit a familiar product page layout greets you? We’ve wondered too.
Improving Bestseller Sales
Want to know how to increase online sales for your bestsellers (or other products)? Create competition in your team. In this article, we explain how.
Know Why Your Customers Like You?
A wealth of knowledge is in your customer reviews. See what your customers are saying & use the compelling details to write better product descriptions.
Subscription Marketing: Getting More Recurring Plan Signups
Subscription marketing is how brands go from “one time” orders to recurring orders. Don’t share this idea, it’s totally different.
Talking FAQs
Sharing an example of a clever e-tailer that embeds audio FAQs on product pages. Screenshot- This is a great example of the right solution for the appropriate product. SYCLOVIR is a fungal cream most people might not have heard of (I know I hadn’t). Anyone considering a purchase would need to be convinced about its efficacy. In this situation, audio FAQs are very effective.
