Our conversion optimization process is a little weird.
We’ve established that we aren’t in the business of just tweaking buttons and search boxes on your site for transient gains.
We’ve talked about stacking micro-improvements from product page improvements.
And we’ve established that we aren’t out to trick visitors into higher conversions.
When clients first hear about it they’re excited because they know what a 20% sales lift means to their growth plans. If your site’s bestseller is driving $4,000,000, a 20% lift translates to $320K in additional revenue. Let that sink in. From hyper-focusing on just one page.
And there is the crux of the issue.