Around 16 years ago a pioneering graphic designer decided that this was a good layout for a product page:
The idea took hold and we’ve been following it ever since. But why is the product page laid out this way?
– Is it because this is the best layout from a conversion perspective?
– Is it because this is the layout that’s most familiar to shoppers?
If we had a good scientific reason for why product pages all look the same I’d be fine with it. But my hunch is there is a little bit of “the others are doing it this way, let’s not rock the boat” going on here.
But product pages don’t have to be the way we’ve been designing them. I’m going to share two examples.
Product Page Layout Example 1
Have a look at this innovative design on thenueco.com:
Product Page Layout Example 2
The next example I’m going to share is from GEM Daily Essentials. Their design team has gone with a boxy look for the desktop view. These are the types of bold designs that push the DTC world forward. It doesn’t matter if this particular design helped or hurt conversion rates. What matters is that marketers are still innovating. That’s what we need to celebrate.
Revealing It All
We hope you liked this product page layout article.
But we have so much more to share with you.
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