Go back


Tell Me More About Skimmers and Diggers

Brooklinen is a New York-based startup that was built to deliver simple, beautiful, high-quality home essentials at a fair price.

If you are looking to buy a pillowcase and landed on Brooklinen’s Mulberry Silk Pillowcase product page today, this is the copy that you would see:

How skimmers and diggers view the same mobile product page

You may see the above…

and think
“Awesome! That’s all I needed to hear.”

or you may ask
“I’d like to learn everything about the benefits of silk pillowcases. Where can I learn that?”

Based on your mindset, we categorize you as a Skimmer or a Digger :

Skimmers like short content.

Diggers are detail hungry and leave when the information they’re seeking isn’t available.

Does this explanation of Skimmers and Diggers make sense? /


Uh oh! Let's get in touch so I can explain this better.


    We'll talk soon!

    Converting Skimmers and Diggers

    This case study is for an air purifier brand called Oransi.com. Air purifiers are complex and expensive machines. Two types of people were coming to this product page— people that wanted to dig into the deep details (Diggers) and people who didn’t care about all the technical details and just wanted to buy a good quality air purifier (Skimmers). Our test generated a 30% conversion lift. Here’s how we did it.

    The Whole Story

    While Skimmers and Diggers are important they don’t represent the whole story. If your goal is to increase sales by 20% in 90 days you need to dig into our process.


    Cancel Reply
    Email will not be published

    I like seeing marketing ideas I've never seen before

    True or False? ??


    Then you are in the right place.

    Receive 1 unique conversions idea in your inbox every week. Interested?