The Magic of Deconstruction
Deconstruction is how the marketer ensures the highest conversions. The moment shoppers are confused, they leave. Deconstruction fixes that.
How Most Agencies Think About CRO
Most CRO agencies follow the same playbook. They look at every conceivable element to optimize your conversion rates. Is that a good thing?
Marketer’s Guide to Understanding Statistics
While there are many complicated details to statistics this marketer’s guide to understanding statistics has been made for marketers.
The History of Conversion Rate Optimization
The history of conversion rate optimization is long. It was born when the modern company was born around 150 years ago.
Copywriting Secret: Minimize Anxiety
As a marketer, if we can’t minimize anxiety we have zero chance of converting the shopper. To minimize anxiety we must anticipate questions.
Copywriting Secret: Amplify Desire
Amplifying desire is the marketing practice of systematically increasing the motivation level of the potential buyer.
Tell Me More About Skimmers and Diggers
Skimmers and diggers are very different animals. Both visit your product page. Both need to be satisfied. Here is a simple solution.
Applying Your Sales Pitch
Applying your sales pitch is where the rubber hits the road. If you take the extra effort of applying it correctly it’ll make it rain $$$$.
A/B Testing in Marketing– An Overview for a Marketer
A/B Testing in Marketing is all about the science of using split testing techniques in marketing campaigns. It’s a game-changer.
Write Your Long-Form Sales Pitch
It took us 6 years to discover the Long-form sales pitch and its awesome conversion powers. In this article, we’ll reveal its secrets.
Ultimate Conversion Rate Optimization (CRO) Hack
Looking for the ultimate CRO hack? You need to see the video in this post. It will change your mind. It uses a trick debaters use.
Buyer Psychology Terms
In this article we’ll share our favorite buyer psychology terms. Why these matter? Because this will help you improve conversion rates.
Product Page Optimization Secret: Micro-Improvements
Micro-improvements is a process where we make important page updates WITHOUT fundamentally messing with layout or design.
Softening
A lesser known conversion copywriting track is softening. In this article we’ll share how you can use it to massively grow sales.
CHAPTER 2: Buyer Psychology
Buyer psychology is the modern marketer’s best tool. It helps you uncover why shoppers on your site often don’t behave as we expect them to.
