What’s Worth Showing, and What Isn’t
Ctshirts.com shows their 94% customer satisfaction seal right on their homepage–
Is that a good or bad thing? Does 94% satisfaction make prospects more likely to buy (“wow, 94% of people love this brand, they must be good shirts”)? Or less likely to buy (“I’m finicky about fit and feel; wonder if the 6% who didn’t like their purchase had fit and feel issues?”)?
I’d A/B test this.
I agree. Especially since I am used to seeing “100% Customer Satisfaction” which to me means that they either liked it or they got their money back. “94% Customer Satisfaction” actually sounds rather poor to me.Reply
That was my thought too. Even though 94% customer satisfaction is pretty awesome, it isn’t perfect.
Thanks for the comment, Ted.