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3ACTIVE is a brand of 3D glasses by Dimensional Optics (dimensionaloptics.com). 3Dglassesunlimited.com is an e-tailer that competes against Dimensional Optics. Makes sense so far? Ok. I Googled 3ACTIVE and this paid ad appeared on my screen— With a juicy message like What 3active Owners Wish They Knew. Before Buying – Avoid Regret! it’s impossible to not click the ad. Clicking the …
Shari’s Berries (berries.com) knows shoppers are trained to hunt for coupon codes. Instead of having shoppers visit sites like retailmenot.com or coupons.com Shari’s Berries wants to keep coupon searchers on their site. So they’ve created a page that lists their current coupons. This is a win-win for both the shopper (convenience) and retailer (saving on affiliate fees, plus preventing a site like …
As online retailers we want our site visitors to behave a certain way. Our visitors have their own ideas about what they want to do. E-tailers who figure out a way to get what they want are the most profitable. Misterart.com sells art supplies. Most art supply items are fairly inexpensive (averaging $5-$10) so one-time purchases aren’t in the interest …
Anything you do that reduces friction will improve conversions. You know this, and williams-sonoma.com knows this. That is why on product pages they have this prominent call-to-action— How does this make a difference, you ask? Well, shoppers who have unanswered questions have 0% probability of converting; shoppers who have unanswered questions have 15% interest in going trough customer service hoop …
These days nearly every site has an email signup popup on their lading page. It must be flavor of the month. But most of these email signup popups look alike, which is probably why visitors instinctively close them. If you want your email signup popup to work you’re going to have to make it look different, in a good way. …
Target (the retailer) was hacked recently and 110 million customer records were stolen. Target took swift action and offered customers free credit monitoring for 1 year. They sent an email asking customers to visit protectmyid.com and enter their activation code. Let’s think about this from the perspective of a Target customer. They are obviously freaking out and any personal information …
This is how your email opt-out page should look like— 1: Super-large font size.2: Simple, clear messaging. Page leaves no doubt about me being unsubscribed.3: Sense of humor.
Quill.com sells a huge selection office supplies— from dozen varieties of ink cartridges to paper products. Shoppers who are browsing multiple product pages might have a hard time keeping track. This is why quill.com has a prominent floating element (anchored to the bottom of page) that displays recently viewed items. Closed state— Open state— What I like about this tactic— 1: Makes …
Askthemeatman.com is a site I’ve known about since 2007. It’s a popular site and gets over 23,000 monthly visitors (traffic used to be way higher few years ago)— Back in 2007 the design of their site seemed dated. My theory was they’re probably about to do a redesign; surely. Every year I’d check back and the site design would remain …
Someone needs to let the graphic designer behind delphiglass.com know that we’ve seen amazon.com. Delphiglass.com homepage— Amazon.com homepage (notice sections pointed by red arrows in screenshot below)— What surprises me about Delphi Glass is that it’s an established company (started in 1972), with nearly 100,000 monthly site visitors, and products (artistic glass project supplies) that are available all over the US. The worst part …
Moment a visitor lands on harryanddavid.com they’re shown an email signup popup. What Harry and David does differently is that in addition to asking visitors to signup they also let them know how many people like Harry and David on Facebook–
Moo.com shows this very interesting popup on their homepage (notice the red box in the screenshot below)– This is a very clever strategy. Moo is making it sound like this invitation (free shipping on next order) is for people who saw Moo ad. What do you think this does? It makes visitors who didn’t see the TV ad want to …
Most sites promote free shipping offer on cart page like this (red arrow in screenshot below)– This is a 6, on a scale of 10. This is how Amazon.com promotes their free shipping– In both cases the effective shipping price is $0. But Amazon’s approach is more effective because they have an action element. Amazon first shows the $6.98 shipping …
I was on zazzle.com on a Wednesday and saw this– Spotting a banner message (Happy Hump Day!) and promo code (MIDWEEKPROMO) personalized for middle of the week caught my attention. What’s stopping you from applying this idea on your site?
This is the homepage of coffeefool.com. Please read it–
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