We explore this question on our blog
Cadence is a watch brand. Here is a screenshot of the top section of their About Us page— I love 2 things about it— 1: As you scroll down the page the brand story is revealed, and it’s written really well and presented in a highly readable way.2: As you scroll down to read About Us content, from the left …
I was on scrapbook.com and noticed this clever email signup popup— “Shhh..don’t tell anyone.”— makes me feel special.“HINT: We’ve got one running right now.”— creates urgency and makes me want to signup right away.
On horse.com this popup appears on landing pages— Couple observations— 1: Well designed. Design matters. 2: Creates sense of urgency via Limited Time ONLY! banner. Could be more effective if they showed dynamic date. Example— Offer Ends [current date + 4]. 3: They use a non-generic promo code (0EC211Y8IJ). This is an important detail because when shoppers see generic coupon …
Zappos.com is proud of its free shipping free returns policy. So they want to ensure every visitor sees it. When you first land on their homepage (does not repeat during session) they play a short but prominent animation to highlight free shipping free returns (top right corner of the video below)—
Apple.com presents an interesting option on their payment page (red arrow in screenshot below)— When “Pay with two debit/credit cards” is clicked an additional payment option appears where you can split payment between two credit/debit cards— Does this add friction or solve a problem?
Add a personal annual calendar reminder for April 1st so you too can send an email like this to your list on April 2nd (assuming sending occasional sales emails is part of your email marketing strategy).
Please don’t force browsers to show a warning message that could freak shoppers when they land on your site. I saw this when I visited halfpricedrapes.com from my desktop computer— Without even seeing actual opt-in rates for this pop-up I can bet it’s less than 15%. And the 15% that do allow halfpricedrapes.com to know their location probably click it …
We are programmed to decline newsletter signup offers. The copy used by oDesk is an example of how to do it right—
Labrada.com is a sports nutrition site that sells to people who are into bodybuilding and losing weight. They understand that once a shopper believes in the Labrada brand they’ll buy Labrada nutrition products on a regular basis. This is why when a new visitor comes to their site they don’t aggressively push product sales. Their primary goal is to get …
3ACTIVE is a brand of 3D glasses by Dimensional Optics (dimensionaloptics.com). 3Dglassesunlimited.com is an e-tailer that competes against Dimensional Optics. Makes sense so far? Ok. I Googled 3ACTIVE and this paid ad appeared on my screen— With a juicy message like What 3active Owners Wish They Knew. Before Buying – Avoid Regret! it’s impossible to not click the ad. Clicking the …
Shari’s Berries (berries.com) knows shoppers are trained to hunt for coupon codes. Instead of having shoppers visit sites like retailmenot.com or coupons.com Shari’s Berries wants to keep coupon searchers on their site. So they’ve created a page that lists their current coupons. This is a win-win for both the shopper (convenience) and retailer (saving on affiliate fees, plus preventing a site like …
As online retailers we want our site visitors to behave a certain way. Our visitors have their own ideas about what they want to do. E-tailers who figure out a way to get what they want are the most profitable. Misterart.com sells art supplies. Most art supply items are fairly inexpensive (averaging $5-$10) so one-time purchases aren’t in the interest …
Anything you do that reduces friction will improve conversions. You know this, and williams-sonoma.com knows this. That is why on product pages they have this prominent call-to-action— How does this make a difference, you ask? Well, shoppers who have unanswered questions have 0% probability of converting; shoppers who have unanswered questions have 15% interest in going trough customer service hoop …
These days nearly every site has an email signup popup on their lading page. It must be flavor of the month. But most of these email signup popups look alike, which is probably why visitors instinctively close them. If you want your email signup popup to work you’re going to have to make it look different, in a good way. …
Target (the retailer) was hacked recently and 110 million customer records were stolen. Target took swift action and offered customers free credit monitoring for 1 year. They sent an email asking customers to visit protectmyid.com and enter their activation code. Let’s think about this from the perspective of a Target customer. They are obviously freaking out and any personal information …
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