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Target (the retailer) was hacked recently and 110 million customer records were stolen. Target took swift action and offered customers free credit monitoring for 1 year. They sent an email asking customers to visit protectmyid.com and enter their activation code. Let’s think about this from the perspective of a Target customer. They are obviously freaking out and any personal information …
This is how your email opt-out page should look like— 1: Super-large font size.2: Simple, clear messaging. Page leaves no doubt about me being unsubscribed.3: Sense of humor.
Quill.com sells a huge selection office supplies— from dozen varieties of ink cartridges to paper products. Shoppers who are browsing multiple product pages might have a hard time keeping track. This is why quill.com has a prominent floating element (anchored to the bottom of page) that displays recently viewed items. Closed state— Open state— What I like about this tactic— 1: Makes …
Askthemeatman.com is a site I’ve known about since 2007. It’s a popular site and gets over 23,000 monthly visitors (traffic used to be way higher few years ago)— Back in 2007 the design of their site seemed dated. My theory was they’re probably about to do a redesign; surely. Every year I’d check back and the site design would remain …
Someone needs to let the graphic designer behind delphiglass.com know that we’ve seen amazon.com. Delphiglass.com homepage— Amazon.com homepage (notice sections pointed by red arrows in screenshot below)— What surprises me about Delphi Glass is that it’s an established company (started in 1972), with nearly 100,000 monthly site visitors, and products (artistic glass project supplies) that are available all over the US. The worst part …
Moment a visitor lands on harryanddavid.com they’re shown an email signup popup. What Harry and David does differently is that in addition to asking visitors to signup they also let them know how many people like Harry and David on Facebook–
Moo.com shows this very interesting popup on their homepage (notice the red box in the screenshot below)– This is a very clever strategy. Moo is making it sound like this invitation (free shipping on next order) is for people who saw Moo ad. What do you think this does? It makes visitors who didn’t see the TV ad want to …
Most sites promote free shipping offer on cart page like this (red arrow in screenshot below)– This is a 6, on a scale of 10. This is how Amazon.com promotes their free shipping– In both cases the effective shipping price is $0. But Amazon’s approach is more effective because they have an action element. Amazon first shows the $6.98 shipping …
I was on zazzle.com on a Wednesday and saw this– Spotting a banner message (Happy Hump Day!) and promo code (MIDWEEKPROMO) personalized for middle of the week caught my attention. What’s stopping you from applying this idea on your site?
This is the homepage of coffeefool.com. Please read it–
Here is a simple and effective email I received from Paypal (great use of white space)–
Lolly Wolly Doodle (https://www.lollywollydoodle.com) is a children’s clothing e-tailer. They’re constantly launching new apparel designs. Lolly Wolly Doodle has a pretty interesting Facebook strategy. Their process– first you like their Facebook page, then, when new items (children’s clothes) are added they appear on your wall. If you like that particular item comment on it with size, quantity wanted and your …
Vistaprint.com sells 1000s of business cards (among other things). I saw this ad … … so I clicked it. That took me to this page– https://www.vistaprint.com/gallery/IAEAAAABAAAAAAA=/premium-business-cards.aspx Screenshot– What I love about this landing page is that it was designed for someone arriving from the ad. Vistaprint.com realizes when shoppers are presented with 168 X 24 = 4,032 card designs (too …
Duluthtrading.com is a pretty conservative looking ecommerce site. However, their email signup popup really draws the visitor’s attention–
Nearly all email signup forms look the same and make the same promise (we will not spam you). If you’re looking to dramatically improve email signups why not try something different? An example shared by my friend Vanya Buvac. The screenshot below was taken from sixthdivision.com—
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