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Most sites promote free shipping offer on cart page like this (red arrow in screenshot below)– This is a 6, on a scale of 10. This is how Amazon.com promotes their free shipping– In both cases the effective shipping price is $0. But Amazon’s approach is more effective because they have an action element. Amazon first shows the $6.98 shipping …
I was on zazzle.com on a Wednesday and saw this– Spotting a banner message (Happy Hump Day!) and promo code (MIDWEEKPROMO) personalized for middle of the week caught my attention. What’s stopping you from applying this idea on your site?
This is the homepage of coffeefool.com. Please read it–
Here is a simple and effective email I received from Paypal (great use of white space)–
Lolly Wolly Doodle (https://www.lollywollydoodle.com) is a children’s clothing e-tailer. They’re constantly launching new apparel designs. Lolly Wolly Doodle has a pretty interesting Facebook strategy. Their process– first you like their Facebook page, then, when new items (children’s clothes) are added they appear on your wall. If you like that particular item comment on it with size, quantity wanted and your …
Vistaprint.com sells 1000s of business cards (among other things). I saw this ad … … so I clicked it. That took me to this page– https://www.vistaprint.com/gallery/IAEAAAABAAAAAAA=/premium-business-cards.aspx Screenshot– What I love about this landing page is that it was designed for someone arriving from the ad. Vistaprint.com realizes when shoppers are presented with 168 X 24 = 4,032 card designs (too …
Duluthtrading.com is a pretty conservative looking ecommerce site. However, their email signup popup really draws the visitor’s attention–
Nearly all email signup forms look the same and make the same promise (we will not spam you). If you’re looking to dramatically improve email signups why not try something different? An example shared by my friend Vanya Buvac. The screenshot below was taken from sixthdivision.com—
Love two things about this payment details section on netflix.com– 1: Ginormous text box font size. Awesome.2: Showing lock icon in Credit Card and Security Code fields. Love it.
Ctshirts.com shows their 94% customer satisfaction seal right on their homepage– Is that a good or bad thing? Does 94% satisfaction make prospects more likely to buy (“wow, 94% of people love this brand, they must be good shirts”)? Or less likely to buy (“I’m finicky about fit and feel; wonder if the 6% who didn’t like their purchase had …
Shoppers hate annoying popups. This chat invitation on moosejaw.com wasn’t annoying–
Nice way to draw attention to free shipping (great copywriting, pointed by blue arrow)–
Studies show going from zero reviews to one review with 4.2 stars or better improves conversion rates (sales) by 20 percent. (Source) The folks at moosejaw.com probably know this, which is why they reward first reviews–
I think HP.com got it right.
Vermontcountrystore.com calls product reviews ‘stories’. It has a nice ring to it–
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