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The Ultimate Conversion Rate Optimization Checklist

In the thrilling world of Conversion Rate Optimization (CRO), every click is a win waiting to happen. With this Conversion Rate Optimization checklist, you’ll have the only guide to boosting conversion rates you’ll ever need. And stay tuned for one wild card that’ll get your conversion rates blazing past the competition because… why not?

The CRO Checklist

✅ Research: Know Thy Audience

Before you start optimizing conversion rates, channel your inner detective and get to know your audience. Analyze user behavior, conduct surveys, and peek into analytics. Understanding your audience is like solving a mystery – the more clues you gather, the clearer the picture becomes.

✅ Speed: Keep it Snappy to Boost Conversions

In the realm of online shopping, patience is a rare virtue. The faster your page loads, the better. Use tools like Google PageSpeed Insights to identify and fix speed bumps on your website. A second saved is a customer gained.

✅ Responsiveness: Optimize for Mobile to Convert

Your website should be as mobile-friendly as a pocket-sized umbrella. Ensure that buttons are thumb-sized, text is readable without a magnifying glass, and navigation is smooth as jazz. Mobile users shouldn’t feel like they’re playing a game of hide-and-seek with your content.

✅ Call-to-Actions: Make Them Click, Not Yawn

No CRO checklist would be complete without CTAs. Craft CTAs that are snappy and interesting. Use action words generously. A good CTA is more tempting than coffee on a Monday morning.

CRO checklist CTA from HULU: Plan Your Movie Night

✅ Forms: Keep it Friendly

Nobody likes filling out forms. Keep them short, sweet, and user-friendly. Use smart fields, progress bars, and validation messages that encourage the customer to keep going. If you want a CRO boost, your form-filling experience should be like butter on toast – smooth.

✅ Testimonials: Trust Will Boost Conversion Rate

Trust badges are to websites what superhero logos are to Caped Crusaders. First-time buyers don’t know about your sterling record of honesty and transparency. So, display security certifications, customer testimonials, and guarantees prominently. Showcasing trust elements is like waving a superhero cape – it’s how you look the part.

✅ A/B Testing: Conversion Rate Optimization is Data-Driven

A/B testing is the secret sauce to CRO success. Experiment with different elements like copy, headlines, images, and button colors. It’s like trying out new recipes. Let data be your guide.

Conversion Rate Optimization, the Frictionless Way

Mastering the art of CRO is the key to turning clicks into gold mines. Armed with this Conversion Rate Optimization checklist, you’re now equipped to get more from your current site visitors and up your conversion rates. But if you want an unfair advantage, we’ve got a very different system, and it will change the way you think of conversions going forward.

Our method, over a decade in the making, is deceptively simple.

Our target: 

The reality is that your site visitors can be divided into 3 buckets:

— Those who are currently buying.

— Those interested, but still not convinced.

— Those who will never buy.

We ignore the majority of site visitors and hyperfocus on that middle group, people leaning in with interest—the curious shoppers devouring your product page, looking for the info they need to take them over the edge and hit buy.

endowment effect
leaning in with interest

Then, we set out to convert them with a three-step process.

Step 1: Map out High-Visibility Locations

We place subtle CTAs in strategic locations on your site where we know your target audience will spot them. We’ve attached red arrows in this example so it’s easy to spot where we’d place the CTAs.

Step 2: Build the Sales Pitch

When they click one of our CTAs, the rest of them disappear. Then, they see a pop-up sales pitch that’s been custom-built to convert.

We have a solid formula for building our pitches based on the 9 Truths About Online Shoppers.

Step 3: Find the Winning Pitch

Our 9 truths formula allows us to build many sales pitches. But we don’t know which is the best, so…

\conversion rate optimization checklist
 we ab test dozens of copy variations to find which flavor works best for your product page

To see the 3 steps in action and proof this works, check out this article.

So Where’s the Proof?

This concept isn’t a theoretical framework. It’s the base formula for all our conversion work for clients. This marketing framework can be used to boost sales for sports products. To sell skincare productsPet productsConsumer electronicsAthletic gearBack pain solutionsFood itemsHigh-end cooking tools.

Does the sales pitch always need to be shown as a popup? Nope.

It can also convert cold Facebook ad traffic, improve mobile conversion ratesgenerate calls, optimize your most important landing pageetc.

It can even be used to improve your overall conversion rates.

Want to try it out for yourself? Drop me a comment, and I’ll show you how.


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