You’re about to find out how we get a…
I’m assuming you understand our 9 Truths conversion copywriting formula.
We have a 3-step process:
Step 1: Map out strategic locations on your site to target people who are leaning in with interest.
Step 2: Build a sales pitch using the 9 Truths conversion copywriting formula.
Step 3: Build variations of the sales pitch for A/B testing.
For this example, we’ll be using a brand called Magicpopmic.com.
So our sales pitch makes sense, here’s an elevator pitch for the product we’re targeting:
— The offering is an easy-to-use wireless microphone made for creators and influencers.
— There’s a lot of time wasted setting up complicated alternatives to this product. Content creators want a mic that’s easy to set up so they can save time.
— Many shoppers are likely looking for an upgrade to their native laptop or phone microphones.
— Shoppers want to hop on the creator trend and make high-quality content that stands out.
With that out of the way, here’s the 3-step process we’d use if Fameschocolates.com hired us.
Step 1: Mapping High Visibility Locations
We’ve added red arrows next to all the locations we’ve placed our call-to-actions so it’s easy for you to spot them:
Step 2: The Sales Pitch
Once a shopper clicks on one of the CTAs you placed on your page, they’ll see our sales pitch that’s been custom-built to convert. For this example, that’s shown below. Right after that, you’ll find another screenshot explaining why we made the various copy choices.
Here’s how we built this pitch using the 9 truths. If you are seeing this article on your 🖥️, click the image below to see the zoomed view. On 📱, you can just pinch and pull the image (clicking it locks the pinch-and-pull mobile feature):
Step 3: Finding the Winning Pitch
In this post, I’m only showing one sales pitch flavor. In practice, we run dozens of copy variations until we find the winning ticket. For example, one variation might focus more on the origin story; the next variation might focus on us versus them messaging; another one might double down on selling the shopper on your point of view (how you see the world).
Good on Paper?
So the secret’s out. And it’s not just theory; it’s how we do all our conversion work. Designing our sales pitch this way is how we’ve boosted sales for sports products. Sold skincare products. Pet products. Consumer electronics. Athletic gear. Back pain solutions. Food items. And more.
It can even be used to improve your overall conversion rates.
Want to see it work for you? Drop me a comment below, and I’ll show you how.