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Website Conversion Hack 72: Converting Buyers Not Ready to Buy Today
If you are lucky, maybe 4% of your site visitors will buy. 96% won’t.
But a subset of that 96% were people who came close to buying. They just weren’t ready to buy today.
You can hope they signed up for your newsletter so you can stay in touch, but newsletters typically get only a 6% signup rate. That means a huge percentage of interested visitors still slip away—people who were curious but not ready to buy and not motivated enough to join your general mailing list.
What they’re really interested in is the product they are looking at right now. This is where my pop-up concept comes in.
When someone is leaving the product page, a pop-up like this appears (I use ChatGPT to design this for me):
Once the prospect joins, they receive an email every time a new review for this item comes in.
Each review email is a micro nudge. Once they make the purchase, they are removed from this mailing list.
Are You a Marketer?
I suspect you are, because why else would you be reading an article titled website conversion hack?
And if you are a marketer and liked this article, boy, do I have something fun for you.
Revealing It All
In our marketing lab 🥼, experimenting 🧪 for the last 16 years, we’ve discovered that one reason marketing campaigns fail is because they try to do too much.
Site visitors fall into 3 groups:
— Ready to buy
— Will never buy
— Interested, but need a little more convincing
The 3rd group has the biggest revenue potential.
Evidence Our Formula Works
This strategy mentioned above isn’t a theoretical framework. It’s the base formula for all our conversion work for clients. This marketing framework can be used to boost sales for sports products. To sell skincare products. Pet products. Consumer electronics. Athletic gear. Back pain solutions. Food items. High-end cooking tools. Plant growth soil.
Does the sales pitch always need to be shown as a popup? Nope.
It can also convert cold Facebook ad traffic, improve mobile conversion rates, generate calls, optimize your most important landing page, etc.
It can even be used to improve your overall conversion rates.
Converting Interested, but Need a Little More Convincing Group (With Examples)
Explained in this👇🏼 Nine Truths article:
