We explore this question on our blog
Let’s say this is your store locator page…. …and a searcher from Chicago lands on it. Normally this would lead to an abandon (because you don’t have a Chicago location) but there may be a way to convert this exit into a sale. Right at the bottom of the page I’d post this message: “If you couldn’t find a local …
Most customers don’t care to promote your brand, but when you put it this way it’s hard not to notice:
Imagine if your web-store had a yearly “Thank-You” sale for your top 200 customers. The Thank-You sale is a sale where you only charge the cost of production (sourcing) plus shipping, in short, you don’t make a dime. Do you think this is a bad idea? If so, why?
Why can’t I go to my grocery store’s web site and: – create a shopping list – set a future shopping date – mark a discount alert And have the store send an email when my list has the best possible collective discount? Do any of your grocery stores already provide this service?
For a retailer, it would seem, the brick and online store are like oil and water. Both are needed individually but must never be mixed. But mixing has its benefits. In previous posts we’ve discussed bringing store functionality online through features like browsing stores by area code, but the reverse is equally powerful. Retail space is expensive and brands like …
In a move to further consolidate control of online payment environments eBay has gone and bought the second largest player Bill Me Later for an all cash transaction of $820 Million. This is significant because eBay already owns PayPal. Obviously the company is doing this to realign their business by focussing on strengths because the news also comes with the …
A big advantage for ecommerce sites is the ability to track minutest details of customer activity. For the average store, however, swing door operators is the extent of their analytics. Now it’s time to bring analytics deeper into store isles. One idea consists placing infra-red sensors at the ends of isles. These would trip each time customers walk in or …
I’ve just finished reading one of my favorite books this year. It’s called Super Crunchers and I believe it has some very valuable lessons for retailers. The central theme is that through statistical tools like regression analysis it’s possible to test for the co-dependence of variables. Finding these dependencies allows companies to exploit them. Let me explain through my made-up …
Andy Sernovitz is a passionate advocate for Word Of Mouth Marketing (WOM) and his book Word of Mouth Marketing: How Smart Companies Get People Talking is a must read for all niche ecommerce retailers. So how does small retailer with a limited marketing budget ignite a following? The first thing to seriously consider is the caliber of the product. No …
A few months ago I bought a new hot-sauce and fell in love with it. Now it’s time to restock but I have no clue where I purchased it. The packaging makes no mention of the grocery store that housed it. I could look online or search for the product on my next grocery trip but by not mentioning store …
If restaurants added a feedback feature on bills it would give valuable input on how people liked individual dishes. As long as the feedback process was painless most patrons would participate and the information could be integrated to update the menu. Avinash has shown how simple feedback gives valuable insight through 4Q, my idea merely extends the concept to an …
How Nordies make Nordstrom a great store.
— They still don’t let customers review products.— Generic filter options – price, title and new. What about – most popular, biggest discount, most gifted, VHS, etc? They do have a Best Seller list but that sorts all titles, one can’t search best sellers within a category. They have adopted the lowest common denominator with their eCommerce strategy. Here is …
While on the oakley.com I wanted to check out what they had for prescription glasses so I went to their search box and keyed in “prescription”. The results page highlighted a related New Release, Top Seller and Featured Item. Brilliant idea. Below that they also presented a result set of 96 items: Much later, after several other clicks, I discovered …
InternetRetailer reports Coremetrics, part of the analytics big 3 has just raised another round of capital. This time London-based private equity firm 3i has invested $60 million into the company bringing total funding to $111 million. In the past year Coremetrics increased its customer base by 46%.
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