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I Don’t Know Why This Bothers Me So Much
While on the oakley.com I wanted to check out what they had for prescription glasses so I went to their search box and keyed in “prescription”. The results page highlighted a related New Release, Top Seller and Featured Item. Brilliant idea. Below that they also presented a result set of 96 items:
Much later, after several other clicks, I discovered Oakley also has a homepage for prescription glasses, see below:
What I don’t understand is why my search couldn’t just take me to this page.
Comments 4
Great post and yes, it’s shocking how bad some site search tools are. The sites have them there to help…but in fact they hinder!
I recently posted a study from tealeaf technology and it’s scary to think that 21% of abandoned transactions happen because of search functions NOT working properly.
There are 6 other no-no’s as well – if interested go to:
Replyhttp://blog.sitebrand.com/2008/03/26/why-do-9-out-of-10-consumers-abandon-transactions/
Hey Carolyn:
Thanks for the comment. I have read “Why do 9 out of 10 consumers abandon transactions?” and like your other articles this one is excellent.
Rishi
ReplyNot that its a good excuse but I’m sure that search is programmed to return products and not pages. I think it definitely makes more sense to return the prescription page though.
ReplyHey Bryan: That’s exactly what it is. Thanks for the comment.
Reply