Why can’t I go to my grocery store’s web site and:
– create a shopping list
– set a future shopping date
– mark a discount alert
And have the store send an email when my list has the best possible collective discount?
Do any of your grocery stores already provide this service?
Stores want to make a profit from you not tell you when they can take least from you for a set of purchasesReply
Hi @Wholesale picture frames.
I disagree with your theory. Profit maximization only works in an environment of scarcity, when you sell a product that is largely undifferentiated you will have to focus on profit rationalization.
I think grocery shoppers shop in a characteristic way, most individuals have a fixed budget, let’s assume $100.00 a week. So they essentially go to the store and spend that whole amount. Now if the store helped me save 10-12% then I would use that saving to buy other essential items I was previously ignoring + now the store has given me a memorable experience, one which I’ll recall before considering taking my business anywhere else.Reply
@Wholesale picture frames- I think you are disregarding the customer’s lifetime value. That’s especially relevant in a grocery/commodity business. If you can continue to bring the same customer back time and again, you have a better chance of “earning” more of their dollars over the long haul. Repeat that with a few thousand customers and pretty soon you’re slim grocery margins are amazingly profitable.Reply