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Few weeks ago I was having an informal chat on online strategy with the owner of Kidbean.com, which is a specialty etailer for organic baby clothes. The site already pulls in thousands of monthly visitors and Melissa (the owner) was not looking for a redesign so we brainstormed on ideas she could implement herself, right now. As Melissa told me …
For years I’ve been going to the same barber shop and getting my hair cut by the same person, Dana. Their service has never been complaint worthy but I’ve always found them a little expensive. The accountant looking over my transaction history has no way to knowing I am dissatisfied, all he sees are monthly transactions of $25 through a …
For a majority of shoppers buying online is still a strange new experience. When I walk into Best Buy I don’t have to worry about the company’s credibility which helps focus on the buying process. But when I click on a Google result and visit a site for the first time there is no way to know if they offer …
Yes, if you make them worth reading…
Retailers are working extra hard these days. On my afternoon walk, I saw two guys standing near the station selling $3 Jamba Juice smoothies out of a white box. I know Jamba Juice wants to drive sales but I think this is a penny wise pound foolish strategy for three principle reasons: — Brand dilution: I thought the unique selling …
Jake is a huge fan of KuKuRuZa gourmet popcorn. He discovered the site 3 years ago and started off by ordering their Variety Pack. He enjoyed Caramel & Cheese Mix so much he bought it five times, thrice gifting it to friends and family. Jake’s lifetime spend on KuKuRuZa.com is a very impressive $197.00 and we know Jake is not a bargain …
My dad asked me to buy 3 GPS accessories for him. He gave me the name of the equipment and the web address of store. I had never heard of buygpsnow.com and though it violated quite a few of my ecommerce essentials I knew dad had done his research. I made the purchase. Data can be highly subjective. Looked one …
My Mac, My Kindle and My Moleskine…
Every eCommerce store wants you to join their email list. But customers hate the idea of getting email blasts and this apprehension can be a negative for companies that actually do send out well crafted, thoughtful emails. Madeinnapavalley.com solves this by providing an example of their typical email newsletter: Here is the sample email pop up:
“Site under construction” is a message I encounter often. And it always makes me wonder why companies don’t just capture my email address and send an email when the site is live. Today I came across bassshoes.com and they’ve implemented this strategy: So I entered my email address and pressed go. This is their follow up page: I cannot believe …
I remember hearing about the bankruptcy of CompUSA last year but had not clue their assets (including real estate) were acquired by a company called Systemax which still operates 30 stores under the CompUSA name. When CompUSA went bankrupt it made perfect sense to me but after hearing a CNNMoney interview of Gilbert Fiorentino (who heads retail operations) I’ve changed …
Mint.com is an award winning personal finance site that helps 900,000 US consumers track their spendings, and they may have a valuable piece of data for retailers. I know most retailers are very glum these days with the worsening market reports. But we should listen to Mint’s CEO Aaron Patzer because he has access to hard facts. Aaron’s message to …
I was on the Wish List page on tenderfilet.com and noticed a search box. Being a curious monkey I entered ‘h’: I was surprised to see this list pop up. The screenshot below is a partial screenshot of the results page: It has the customer’s full name and address. Would you consider this a design flaw?
I’ve been a big fan of the Road Warrior segment in Fortune magazine for a long time. It’s such a clever idea: interview frequent travelers on their favorite travel companions (items) and publish it for readers. I would launch an ecommerce store that played on this idea. The site would be very similar to the Fortune segment but customers will …
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