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No etailer likes it when a customer unsubscribes from their emails. I am always curious about new email marketing strategies so I subscribe and unsubscribe at a fairly regular rate. After reviewing few email samples I scroll to the bottom of the email and click the unsubscribe link. I am then taken to the retailer’s unsubscribe page. What’s odd is …
RedEnvelope has been struggling for a year now. Their stock has plummeted 97.2% and now Wells Fargo is tired of bankrolling them. I think she’s ready to pass on now. Sitting here it looks like RedEnvelope was a solid business so I’ll be curious to find-out just what went wrong. If you have any ideas please let me know.
While in school at Ypsilanti it gave me great pleasure to know a retail giant had first started at our neighbor city. This retail phenomenon was Borders. But as I evolved in the multichannel space I wondered why Borders never considered selling online. Was it because their arrogance made them believe Amazon.com could never replace the community aspect of a …
Anyone knows that in order to sell retailers need to have beautiful product photos. We believe customers want to pan in and out zooming all the way down to the manufacturing batch code. We also believe copy plays a role. But how do we measure what influences more? Is there a company out there that has the guts to remove …
By all measures email marketing is clogging our inboxes. But read this email: Needless to say I renewed my subscription.
I recently wrote an article titled ‘Finding Your Evangelists’ for chief marketer magazine. It just got published. here.
As you all know the world of retail is presently living in the house of pain. Last week I had a long conversation with my cousin who works for a big retailer in the home improvement space. That section of the market has been facing the full brunt of the soft housing market so I wanted to get news from …
Over the next few years online retailers will increasingly start depending on video as a selling tool. Once ready for video these etailers would gain much by studying williams-sonoma.com. Not only is the company a pioneer but their videos are high quality and really accentuate the shopping experience. Excellent execution, Mr. Patrick Connolly. In the previous post I noted that …
It’s amazing how much one can tell by simply looking at a retailers ecommerce site. Over the months I’ve severely criticized Wilsons Leather (here), and now, the company is finally admitting failure. This morning Chain Store Age (login required) reported: Wilsons The Leather Experts Inc. will close the majority of its 260 mall locations and cut more than 1,000 jobs, …
This morning I got a special email from Wilsons Leather. The email informed me I was getting an exclusive additional 20% off for being a member of their mailing list. I was stoked. But then, at the bottom of the promo I saw a link that let me forward the email to a friend. So I forwarded it to myself …
Redenvelope.com is a great site but they need to refrain from posting intimate images on their homepage between 9AM-5PM (office hours).
While on swisscolony.com I noticed their Fruit Spread Sampler came in two varieties: box of 9 and box of 18. However, the product description states “Gift includes six tempting flavors—strawberry, orange marmalade, peach, raspberry, grape and blueberry”. My question is if there are six flavors and 9 jars which three flavors get added twice? Do you believe this ambiguity might …
After 6 years serving the $1.7 Billion dollar online cosmetics market Gloss.com (180 on IR 500) has shut down. Gloss.com was run by the $7 Billion dollar cosmetics giant Estee Lauder. Traditional retailers are quickly finding out just how competitive the online arena is. Here is a chart comparing traffic between Gloss.com and other beauty product etailers:
Allrecipies.com is a great site and I often use it for recipes and cooking instruction. The other day I found a dish called anniversary chicken. Only problem was that I didn’t have teriyaki basting sauce. I wish the ingredients were listed in a format where I could mark a little x on an item I did not have and then …
Ultimately your online storefront is just that, a storefront. Many retailers forget that good retailing is so so much more than having a slick eCommerce site. Fortunately we still have companies like L’OCCITANE en Provence. I don’t know of other retailers that do this but L’OCCITANE provides braille labeling on their products. Why? because respect is one of their core …
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