Lets face it, most products available at your store could be bought somewhere else (possibly for less). In todays crowded ecommerce marketplace it’s really hard to make a customer remember you. That’s why this find by Andy Sernovitz is so brilliant.
Andy writes “Jim Kukral makes a crazy offer when you sign up for the email newsletter on his blog, the Daily Flip:
On your birthday, he’ll send you a video of him singing happy birthday to you.
Simple, silly, fun, and effective. Subscribe rates up 300% and with 95% of the people who do sign up giving their birth date.”
Now that’s a smart idea!