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You Just Lost A Potential Customer

“Site under construction” is a message I encounter often.  And it always makes me wonder why companies don’t just capture my email address and send an email when the site is live.  Today I came across bassshoes.com and they’ve implemented this strategy:

Company homepage

Company homepage

So I entered my email address and pressed go.  This is their follow up page:

email-verification

I cannot believe they want me to verify my own email address AND enter some distorted text just to make sure I’m not a computer.  I’m sorry, but unless you manufacture the best shoes in the history of shoe making you’re never going to get away with this strategy.

IF THE COMMENT SECTION REMAINS EMPTY I'M GOING TO LOSE MY JOB

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