“Site under construction” is a message I encounter often. And it always makes me wonder why companies don’t just capture my email address and send an email when the site is live. Today I came across bassshoes.com and they’ve implemented this strategy:
So I entered my email address and pressed go. This is their follow up page:
I cannot believe they want me to verify my own email address AND enter some distorted text just to make sure I’m not a computer. I’m sorry, but unless you manufacture the best shoes in the history of shoe making you’re never going to get away with this strategy.