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Great advice from Seth: If you sell something, set up an address like “sales@xyz.com”. Put this on your home page, “contact us if you’re looking for more information or a price quote.” Sure, you’ll get a lot of spam, but deleting spam is a lot easier than finding customers. (Hint, ask your IT people to make it a mailto link, …
The About Us page is where you tell the World why your store is THE place to buy. PediPed is a manufacturer of children’s footwear and what I like about their About Us section is that it targets humanistic, methodical and competitive shoppers simultaneously: The video story style appeals to humanistic shoppers, the chaptering format appeals to competitive shoppers and …
I can see why you love your online shop but what would happen if it vanished for 30 days? Would customers bombard you with concerned emails? Would they start “save the store” campaigns? Or would they forget about you and find another site? For many young Christians C28.com is THE place to buy clothes that celebrate their relationship with God. …
Stage 1: The big bang. Somewhere in the early 90’s technology emerged which allowed people to inexpensively launch digital neon stores. Stage 2: The long tail. First shops to open for business catered to customers left out my mass retail. There was now a place (2bigfeet.com) where men with extra large feet could shop in leisure. Chris Anderson would later …
Few weeks ago I was having an informal chat on online strategy with the owner of Kidbean.com, which is a specialty etailer for organic baby clothes. The site already pulls in thousands of monthly visitors and Melissa (the owner) was not looking for a redesign so we brainstormed on ideas she could implement herself, right now. As Melissa told me …
For years I’ve been going to the same barber shop and getting my hair cut by the same person, Dana. Their service has never been complaint worthy but I’ve always found them a little expensive. The accountant looking over my transaction history has no way to knowing I am dissatisfied, all he sees are monthly transactions of $25 through a …
For a majority of shoppers buying online is still a strange new experience. When I walk into Best Buy I don’t have to worry about the company’s credibility which helps focus on the buying process. But when I click on a Google result and visit a site for the first time there is no way to know if they offer …
Yes, if you make them worth reading…
Retailers are working extra hard these days. On my afternoon walk, I saw two guys standing near the station selling $3 Jamba Juice smoothies out of a white box. I know Jamba Juice wants to drive sales but I think this is a penny wise pound foolish strategy for three principle reasons: — Brand dilution: I thought the unique selling …
Jake is a huge fan of KuKuRuZa gourmet popcorn. He discovered the site 3 years ago and started off by ordering their Variety Pack. He enjoyed Caramel & Cheese Mix so much he bought it five times, thrice gifting it to friends and family. Jake’s lifetime spend on KuKuRuZa.com is a very impressive $197.00 and we know Jake is not a bargain …
My dad asked me to buy 3 GPS accessories for him. He gave me the name of the equipment and the web address of store. I had never heard of buygpsnow.com and though it violated quite a few of my ecommerce essentials I knew dad had done his research. I made the purchase. Data can be highly subjective. Looked one …
My Mac, My Kindle and My Moleskine…
Every eCommerce store wants you to join their email list. But customers hate the idea of getting email blasts and this apprehension can be a negative for companies that actually do send out well crafted, thoughtful emails. Madeinnapavalley.com solves this by providing an example of their typical email newsletter: Here is the sample email pop up:
“Site under construction” is a message I encounter often. And it always makes me wonder why companies don’t just capture my email address and send an email when the site is live. Today I came across bassshoes.com and they’ve implemented this strategy: So I entered my email address and pressed go. This is their follow up page: I cannot believe …
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