Steal Of The Day
What I like about this execution is that eBags lists how many other people are looking at the 15 remaining bags– 653.
Overstock.com Sponsored Links
I’m hoping my smart readers can help me out here. Why does Overstock.com carry Sponsored Links? Is it a good revenue stream? Do you think this is a good strategy? A screenshot:
PS: I Love You. Get Your Free Email at Hotmail.
Viral Loop is a new book by Adam L. Penenberg. I’ve not read it yet but did go through the author’s guest post on TechCrunch.com (article link). The Hotmail story is relevant to BetterRetail. A summary: Hotmail initially raised money through the VC firm Draper Fisher Jurvetson. While considering advertising Hotmail founder suggested billboards. Draper (founder of Draper Fisher Jurvetson) …
Why Is This Item Discounted?
A client once said, “Discounting is a slippery slope, once you give it that’s the new bottom line.” I agree. Every retailer has to show items that have been priced fairly and giving additional discounts could send the wrong signal. Explaining the rationale behind the discount is a good way to prevent a slippery slope. Here is an example- Related …
What Is FetchBack?
Taken from their site… FetchBack is the Retargeting Company. On average, 98% of a Web site’s visitors leave without converting. FetchBack ‘fetches’ them back to that site via the industry’s most advanced retargeting platform, FetchBack is the only company that provides retargeting analytics, enabling advertisers to see deeper into their campaigns than ever before. FetchBack Retargeting is easy to implement, …
Contact Us
Great advice from Seth: If you sell something, set up an address like “sales@xyz.com”. Put this on your home page, “contact us if you’re looking for more information or a price quote.” Sure, you’ll get a lot of spam, but deleting spam is a lot easier than finding customers. (Hint, ask your IT people to make it a mailto link, …
PediPed Has Humanistic, Methodical and Competitive Shoppers Covered
The About Us page is where you tell the World why your store is THE place to buy. PediPed is a manufacturer of children’s footwear and what I like about their About Us section is that it targets humanistic, methodical and competitive shoppers simultaneously: The video story style appeals to humanistic shoppers, the chaptering format appeals to competitive shoppers and …
One Month Later
I can see why you love your online shop but what would happen if it vanished for 30 days? Would customers bombard you with concerned emails? Would they start “save the store” campaigns? Or would they forget about you and find another site? For many young Christians C28.com is THE place to buy clothes that celebrate their relationship with God. …
A Brief History Of Ecommerce
Stage 1: The big bang. Somewhere in the early 90’s technology emerged which allowed people to inexpensively launch digital neon stores. Stage 2: The long tail. First shops to open for business catered to customers left out my mass retail. There was now a place (2bigfeet.com) where men with extra large feet could shop in leisure. Chris Anderson would later …
Baby Steps
Few weeks ago I was having an informal chat on online strategy with the owner of Kidbean.com, which is a specialty etailer for organic baby clothes. The site already pulls in thousands of monthly visitors and Melissa (the owner) was not looking for a redesign so we brainstormed on ideas she could implement herself, right now. As Melissa told me …
Tale Of Two Barber Shops
For years I’ve been going to the same barber shop and getting my hair cut by the same person, Dana. Their service has never been complaint worthy but I’ve always found them a little expensive. The accountant looking over my transaction history has no way to knowing I am dissatisfied, all he sees are monthly transactions of $25 through a …
Better Business Bureau Browser Add-On
For a majority of shoppers buying online is still a strange new experience. When I walk into Best Buy I don’t have to worry about the company’s credibility which helps focus on the buying process. But when I click on a Google result and visit a site for the first time there is no way to know if they offer …
Do People Read Marketing Emails?
Yes, if you make them worth reading…
The Trouble With $3 Jamba Juice Smoothies
Retailers are working extra hard these days. On my afternoon walk, I saw two guys standing near the station selling $3 Jamba Juice smoothies out of a white box. I know Jamba Juice wants to drive sales but I think this is a penny wise pound foolish strategy for three principle reasons: — Brand dilution: I thought the unique selling …
KuKuRuZa Gourmet Popcorn
Jake is a huge fan of KuKuRuZa gourmet popcorn. He discovered the site 3 years ago and started off by ordering their Variety Pack. He enjoyed Caramel & Cheese Mix so much he bought it five times, thrice gifting it to friends and family. Jake’s lifetime spend on KuKuRuZa.com is a very impressive $197.00 and we know Jake is not a bargain …
