How to Write Product Descriptions
Good product descriptions aren’t just about describing a product. They’re not about what you know—they’re about what sells. Here’s how to do it.
Optimizing Your Product Description
Crafting product descriptions is like unrolling a red carpet for your visitors. How can you optimize your product description to boost sales?
The Endowment Effect And Your Product Page
How can you use this powerful psychological tool to supercharge your product page for massive conversions?
How to Write Shopify Product Descriptions
We studied Shopify product descriptions of the top stores so you don’t have to. Here’s what we learned, plus a wild card just for you.
Magicpopmic.com Sales Pitch Using The 9 Truths
What’s the secret to massive conversion rates? Find out how we used the 9 truths about online shoppers to build a winning sales pitch for magicpopmic.com.
Fameschocolates.com Sales Pitch Using The 9 Truths
What’s the secret to massive conversion rates? Find out how we’d use the 9 truths about online shoppers to build a winning sales pitch for fameschocolates.com.
Shopify CRO – Small Changes, Massive Improvements
Skip the overhaul! Discover a revolutionary Shopify CRO technique that boosts conversions on your page without disturbing your current customers.
Thebigdink.com Sales Pitch Using The 9 Truths
What’s the secret to massive conversion rates? Find out how we’d use the 9 truths about online shoppers to build a winning sales pitch for thebigdink.com.
Carparts.com Sales Pitch Using The 9 Truths
What’s the secret to massive conversion rates? Find out how we’d use the 9 truths about online shoppers to build a winning sales pitch for carparts.com.
Honeylove.com Sales Pitch Using The 9 Truths
What’s the secret to massive conversion rates? Find out how we use the 9 truths about online shoppers to build a winning sales pitch.
Storytelling and Conversion Rate Optimization (CRO)
Storytelling and Conversion Rate Optimization (CRO) are connected in ways that most marketers—even CROs—don’t realize.
Fact-Checking — How Many Ads Do We See in a Day?
I’m a marketer so I’ve been hunting “How Many Ads Do We See in a Day?” for years. Google’s top result is problematic so I did my own math.
PDP Optimization Through Micro-Improvements: A Second Example
Micro-improvements is a process where we make important page updates WITHOUT fundamentally messing with layout or design. This is a second example.
Clever Conversion Trick— Ask a Question Widget
Shoppers are going to ask a question. Retailers who make it easy for shoppers to ask they questions will get to the finish line faster.
Hacking Your Marketing Copy (Power Words)
The use of power words in marketing copywriting can improve conversions on your product description pages by priming emotions.
